5 Ways Ecommerce Brands Create Strong Communities

RASHAN DIXON | November 20, 2018

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If survey research by Forrester is any indication, brands have to make up some serious ground with skeptical customers. Consumers show an increased reluctance to give loyalty to companies. In fact, they’re being downright stingy when it comes to offering repeat business and referrals, and online businesses are granted no exception.Fortunately, retail businesses don’t have to take it on the chin, especially when the National Retail Federation predicts that holiday shoppers are ready to spend 4.1 percent more than last year. So how can ecommerce retailers drum up more business this season? Brands that are laser-focused on winning customers and influencing prospects have a secret weapon. It’s called authenticity, and it can mean the difference between being solidly in the black and drowning in a sea of red. You’re agile. You’re nimble. Oh, and you sell great stuff. You’re also all over social media and killing it with your content. So why aren’t your numbers skyrocketing?

Spotlight

Superbalist.com

Superbalist is a fast-growing online fashion retailer based in South Africa. Beginning life as a small startup, we’ve become a thriving fashion business and creator of award-winning content. Superbalist brings the most-wanted international brands and a selection of SA-made style to a youthful audience eager to find a retailer who speaks their language – all thanks to a highly creative team that’s passionate about delivering the best.

OTHER ARTICLES

Retail supply chains will be held liable for price gouging

Article | March 22, 2020

Texas Attorney General Ken Paxton today issued a stern warning to retail suppliers, including those who supply grocery stores and pharmacies, that state law strictly prohibits price gouging in the wake of a declared disaster. Price gouging laws apply to any person or entity selling necessities at an exorbitant or excessive price after a disaster has been declared by the Governor or President. This prohibition includes those who supply retailers. Under the Texas Deceptive Trade Practices Act, any price-gougers may be required to reimburse consumers and may be held liable for civil penalties of up to $10,000 per violation with an additional penalty of up to $250,000 if the affected consumers are elderly.

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Can AI give retail a boost?

Article | February 13, 2020

The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. But the opportunity for companies to display their branding and sway customers to buy more than they need was once considered a ground breaking idea. In the United States (US), before 1916, customers would pass their grocery list to a clerk, who would then put items together for shoppers in one bag. That all changed when Piggly Wiggly opened over 100 years ago – allowing customers to instead browse the store and collect the items by themselves in a basket.

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Grow your retail business with new customer trends

Article | April 7, 2020

Retailers know how important it is to drive customer engagement a business's success depends on customer retention, growth and ultimately sales. As an entrepreneur and the owner of retail jewelry brand Blossom Box Jewelry, I understand first-hand how important and often difficult it is to develop sales and marketing plans and strategies that will resonate with a target audience and provide a competitive advantage over other brands. With markets becoming increasingly saturated, it's crucial to create key differentiators for a business to remain successful. Throughout the year, I track customer e-commerce trends and online purchasing habits to identify ways to reach my customer base more effectively. That's the key to turning site browsers into paying customers: reaching shoppers the way they want to be reached, adapting business strategies to fit their needs, learning from their behaviors, and ultimately forming meaningful connections.

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3 Ways Location Technology is Changing Retail

Article | February 27, 2020

Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

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Spotlight

Superbalist.com

Superbalist is a fast-growing online fashion retailer based in South Africa. Beginning life as a small startup, we’ve become a thriving fashion business and creator of award-winning content. Superbalist brings the most-wanted international brands and a selection of SA-made style to a youthful audience eager to find a retailer who speaks their language – all thanks to a highly creative team that’s passionate about delivering the best.

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