5 Ways Customer Engagement Can Boost Your Ecommerce Site

DHRUV MEHTA | February 10, 2020

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“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Shadowfax

The most prominent Indian brands in food, e-commerce, grocery and healthcare rely on Shadowfax for on-demand deliveries. Shadowfax provides businesses access to cutting edge technology in logistics and a reliable delivery network. More than 7,000 delivery partners work with Shadowfax’s multi-modal platform, driving bikes, minivans, trucks, airlines and even electric vehicles.

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