5 ways CRM helps the small retailer

ARUN UPADHYAY | December 4, 2019

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As a small business owner, you understand the importance of advantages when it comes to serving customers. These days, we typically look to technology to get the help and leg-up we need.  For small to mid-sized enterprises, a customer relationship management (CRM) system or software platform is one technology that offers an abundance of benefits that can not only make work-life simpler, but also transform the entire business. Generally speaking, a CRM is database of customer interactions that businesses use to help their marketing and sales teams provide streamlined customer service. Many SMEs today still handle customer interactions and data using old-fashioned Excel spreadsheets or filing systems. These methods, while useful for a time, offer little long-term value on scalability, shareability, and customer insights.

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