5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

MAREEN | March 22, 2020

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Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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OTHER ARTICLES

How Retailers Can Handle an Influx of Store Traffic

Article | February 26, 2020

Amazon.com, Etsy, eBay these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

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POS SOLUTIONS

E-commerce Market & Trends: A Report On How India Sells & Shops

Article | February 26, 2020

You have to be living in a cave if you haven’t experienced e-commerce already! No, we aren’t really bluffing when we say this. With a business model that is growing steadily at 23% year-over-year, aren’t e-commerce markets the place to be? Further, to add on, 2020 has been a year like no other in recent history. The events of the coronavirus pandemic that marked its spread on a global scale, worked wonders in bringing us closer to e-commerce than we ever were. The e-commerce industry was the backbone of humanity amidst the time of pandemic and uncertain lockdowns across different countries around the globe. Considering the fact that e-commerce has been suited to the trend amidst the pandemic, let’s have a look at how the world’s largest democratic, India, which is also one of the hot spots for e-commerce giants, has kept up with its buying and selling during 2020. Let’s get started! The total “your order is placed successfully” notification so far: Beginning its spree of three months, lockdown in the country was enforced in the last week of March. Being the innovators of ‘jugaad’(alternative way of solving or fixing a problem), Indian’s were prepared for the event, giving the e-commerce sites, a taste of dip with 2.40% on the overall orders placed (Yes, we should also consider the events of lockdown on courier facilities). However, this wasn’t it as the highest dip was about to come in April 2020, giving a 10% blow to the e-commerce industry. While these were the lower points, the e-commerce industry has experienced a boom in orders placed after April, marking the highest for the year with July. However, we are not done with the sales yet! Wonder which particular segment was the king of sales amidst the entire pandemic drama? Guess… Seems like we Indians love our gadgets really well, yes, it was the electronics! With ‘unlock 1.0’ in action, we had our carts prepared for checking out, the e-commerce industry in India witnessed a growth of 162%. However, this was just a mere aid to the losses as June faced a setback again! Interestingly, September marked a change in the charts, making the highest number of orders placed in e-commerce platforms, marking a 43% spike in electronic sales. How Indians sold in 2020! 2020 has been a year like no other (in both senses of the word). The extended lockdowns and social distancing helped our local kiranas (General Store) to share the platform beside some large enterprises, allowing businesses of all forms to adapt to hyper-local e-commerce. Conclusion Ecommerce has earned its rightful place as the most preferred shopping mode for us Indians. Thankfully, the markets have picked up with their pace, post the events of Unlock 1.0. For any business, one of the best news that they can conclude the year with is the fact that consumers are no longer using digital platforms for their daily needs. Online platforms have earned their rightful place, making it the perfect time to depend on e-commerce business. Lastly, have also secured the 9th position in global growth.

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FLEXIBILITY THE ORDER OF THE DAY IN RESTAURANT POS

Article | February 26, 2020

In this previous blog, we set out how self-service kiosks represented a new vision for customer-centric POS in the hospitality trade, building on the work done by QSR pioneers such as McDonalds and Nando’s. Of course, there is no one-size-fits-all solution for how the future of POS in the restaurant sector will evolve. Different operators with different priorities will want to get different things from point of sale, not least because customers will also have varying demands and expectations. The beauty of modern technology is that it can provide the agility to meet a diverse range of needs. POS systems are no longer all about having tills at fixed points on the premises, they can operate in many different ways at once. Digitisation has unshackled POS, allowing restaurateurs to focus on shaping the optimum customer experience, with choice and flexibility at its heart.

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What are the biggest barriers to AI adoption for retailers?

Article | February 26, 2020

According to KPMG’s “Living in an AI World 2020 Report,” retailers have some optimism, some skepticism and some pessimism about how artificial intelligence (AI) will impact the industry. The study explored how 751 insiders across five industries, including retail, view the future of AI in their sectors. On the downside, 64 percent of retail insiders agreed that the use of AI to help businesses is more hype than reality right now. The study also identified numerous challenges retailers believe they face in capitalizing on AI’s potential: AI readiness: Just 43 percent of retail respondents believe their employees are prepared for AI adoption. Relatedly, only 52 percent say their companies offer any type of AI training.

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Spotlight

Hansen Recruiting

Whether you're an ad agency start-up just entering the market or a massive media giant seeking to expand your digital team, we have the resources to help. Every organization is fighting for the attention of top talent, and we are seeking to be your recruiting partner for success. With our strong industry contacts and network of digital candidates, Hansen Recruiting will provide your company with a competitive advantage.

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