5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

MAREEN | March 22, 2020

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Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Soil Store

Soil Store is a UAE based online healthy food store to offer you delicious, freshest, pure and simple organic food that suit to your everyday healthy lifestyle needs. As a leading natural food store in UAE, Soil Store aimed to provide you all those nutritional substitutes that takes you toward healthier and well-balanced life. The store supply natural superfoods to energize your mental and physical strength, organic dairy milk, nuts & seeds, grains, soil organic quinoa, and other wide range of organic wholefood lines to suit your daily needs. Real healthy foods delivered to your home and shop GCC wide. Place your order any time on our online store www.soilstore.com and enjoy a friendly shopping experience locally.

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Retail's secret weapon: Order fulfillment optimization

Article | February 12, 2020

The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.

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How retailers can be ready for busy sales seasons with proactive maintenance

Article | February 25, 2020

In the retail industry, holiday shopping accounts for about 20 percent of annual sales. In the final few weeks of the year, it’s easy for retailers to feel overwhelmed with not only an influx of shoppers but the added pressure of needing to tie up loose ends before January 1st. These weeks can make or break the year and creating a positive customer experience that’s memorable is essential for continued success. For this reason, retailers need to strive for 100 percent Brand Uptime in order to meet customer expectations, maximize sales and revenue, and deliver a positive customer experience. The preparation must have an omnichannel focus. It starts with digital realms such as ensuring your website can handle the influx of visitors in the weeks leading up to the new year as well as the months following. But for most retailers, the key factor will be how well they prepare brick-and-mortar stores for increased inventory and foot traffic.

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What Our Community Expects Today from the Future of Retail

Article | April 6, 2020

Attendees and speakers of PSFK's World Retail Innovation Week expect a “great reset” in attitudes, morals and behavior, both on a personal and corporate level Last week, we ran an e-festival with over 100 talks across different topics related to innovation in retail, along the customer experience journey and beyond. For many attendees and the speakers themselves the talks provided moments where they could both focus on the future and deal with today. With speakers from brands, retailers, solutions providers, tech firms and consultants, what did the audience really learn about the future at World Retail Innovation Week? We ran lunchtime town-hall sessions each day to hear from the professionals attending WRIW events and they told us about a number of themes that they believe will drive retailers,

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COVID-19 will bring lasting innovation to retail

Article | April 21, 2020

To say these are interesting times for the retail sector would be an understatement. COVID-19 has created a dichotomy the likes of which we've never seen before. On the one hand, a large percentage of retailers have closed up shop temporarily either in response to regulatory mandates, or due to dwindling customer foot-traffic. And on the other hand, a number of retailers remain open for business and under great strain as nearly all remaining retail traffic is funneled to grocery stores, pharmacies, hardware stores and big-box retailers considered to be essential in the eyes of regulators.

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Spotlight

Soil Store

Soil Store is a UAE based online healthy food store to offer you delicious, freshest, pure and simple organic food that suit to your everyday healthy lifestyle needs. As a leading natural food store in UAE, Soil Store aimed to provide you all those nutritional substitutes that takes you toward healthier and well-balanced life. The store supply natural superfoods to energize your mental and physical strength, organic dairy milk, nuts & seeds, grains, soil organic quinoa, and other wide range of organic wholefood lines to suit your daily needs. Real healthy foods delivered to your home and shop GCC wide. Place your order any time on our online store www.soilstore.com and enjoy a friendly shopping experience locally.

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