5 things ecommerce retailers should learn from Amazon

MICHAEL SCHARFF | July 8, 2019

article image
Amazon excels at Full Funnel Optimization, make it easy for consumers to shop from the moment they begin their product search until they check out. Here are five key elements of this strategy that other retailers can emulate. A ubiquitous presence across a range of media platforms, Amazon has come a very long way from Jeff Bezos’ mid-1990s ambitions of creating an online bookstore. The US-based behemoth is peerless in retail ecommerce: in 2018, Amazon reported $277 billion in gross merchandise volume, compared to eBay’s comparatively underachieving $89.83 billion. To get to where it stands now has taken two decades, thousands of engineers, intelligent strategy and an untold number of risk-laden maneuvers.

Spotlight

Retail Investor Ltd

A cutting-edge international consultancy engaged in financial services in support of trade, investment, and development.

OTHER ARTICLES

5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

Read More

How Point of Sale Software Can Improve Your Business Success

Article | February 20, 2020

As a business owner, utilizing technology may seem challenging or unnecessary, especially if you have been running your business without it for the last few years. There’s nothing wrong with doing business the old-fashioned way, but the time will come when you will need to embrace technology to remain competitive in your industry. But with all the apps and software available for small-to-medium businesses, which one should you prioritize?

Read More

A Beginner’s Guide To Tablet POS Systems

Article | February 14, 2020

Have you been considering changing your current traditional POS to a tablet POS system? Well, one thing is for sure, you aren’t alone. More and more businesses are making the switch from the bulky point of sale systems to POS touchscreen monitors that offer more mobility. The traditional cash register is almost obsolete. As such, more retailers now trust cloud-based POS systems that run on smart devices like tablets and phones.

Read More

Retail warehouses - omni-channel fulfilment essential or Coronavirus breeding grounds?

Article | March 31, 2020

Recent coverage of the pressures on the retail supply chains during the current global health crisis has made reference to the essential roles of the back end warehouses and distribution centers that power the fulfilment of online orders. In recent days, these have come front-and-center of attention as concern has grown about the well-being of the people working in them. Ocado’s robotic warehouses are very far from the norm. Behind the scenes at the vast majority of facilities is a human workforce now in search of reassurance that their health is being taken into account.

Read More

Spotlight

Retail Investor Ltd

A cutting-edge international consultancy engaged in financial services in support of trade, investment, and development.

Events