5 Things Brands Need to Monitor on Their Retailers’ Sites

SEAN REITER | September 12, 2019

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You work hard to make sure your brick-and-mortar stores deliver a consistent experience from store to store. When you take your products online, creating that consistent experience is just as important but it looks a little different. Each product page on every retailer’s website represents a unique touchpoint your customers can have with your brand. And it’s your job to ensure those touchpoints look and feel the same, from one retailer to the next. Here are five things brands need to monitor on their retail partners’ online stores: Category pages can be extremely competitive. Every brand in your space is vying for the top positions in these coveted search results, trying to be the first product potential customers see. If you want to position your brand as the leader in your space, you need to keep tabs on what’s happening in search engines and on category pages.

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francesca’s

Our boutiques offer an eclectic mix of carefully-curated clothing, bright baubles, bold accessories, and playful gifts. New arrivals appear almost daily, so you’ll discover something special and amazing on every visit. And because we are a boutique, we only carry a few of each item, so everything you find is uniquely yours.

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