5 steps retailers can take to ensure business continuity

DEMI EDMUNDS | April 20, 2020

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Every industry has been affected by the COVID-19 pandemic, with governments implementing various measures in a bid to slow the spread of the virus. This means consumers have had to adapt their behaviour, which in turn is reflected within the economy. As many people are furloughed and many stores have had to implement temporary closures, data shows that people are buying less, which has had a direct impact on the retail industry.

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HomeShop18

HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile. Started in 2011, HomeShop18.com is the e-commerce arm which is setting a benchmark in the ecommerce industry by offering innovative, differentiated and demonstrative retail experiences on the Internet. And with the introduction on mobile shopping in 2013, Homeshop18 redefines the way consumers shop. Present over all virtual platforms of shopping, HomeShop18.com has emerged as the largest e-retailer in India with monthly reach of 8.1 million unique visitors and an increase of 119.4% year-on-year growth (ComScore June 2013)

OTHER ARTICLES

WeWork To Sell Iconic NYC Building To Amazon

Article | March 12, 2020

Amazon’s New York expansion plans will now include the former Lord & Taylor building in downtown Manhattan, as the eCommerce company announced that it will purchase the storied building from office sharing startup WeWork, according to the New York Post. The price tag on the building, famous for being the former New York hub for the shopping retailer, is in excess of $1 billion. The building’s current owner is WeWork, which has been having a difficult time as of late after a failed IPO and then the need for a bailout from SoftBank later. The building has 12 stories. It was sold to WeWork in 2017 for $850 million on the basis that it would become the WeWork headquarters.

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Which Retail Store Is Better: Amazon or Walmart

Article | March 1, 2020

Walmart has long been the number one retailer across all of the United States, but with the age of online shopping coming into full swing, Amazon has slowly been creeping up on the brick-and-mortar giant and, according to Forbes, is set to surpass Walmart in sales in the next few years. The two stores offer similar services an all around shopping experience that has everything from food to clothes to beauty products to household items to consumers in totally different ways. There are a number of things to consider before you decide which of these retail mega stores you want to make your next purchase from, and it goes beyond just a preference for shopping online vs. in-person. How easy the products are to get, the number of product options, and, most importantly, the price point, are all definitely important to take note of. So let’s dive in!

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Can AI give retail a boost?

Article | February 13, 2020

The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. But the opportunity for companies to display their branding and sway customers to buy more than they need was once considered a ground breaking idea. In the United States (US), before 1916, customers would pass their grocery list to a clerk, who would then put items together for shoppers in one bag. That all changed when Piggly Wiggly opened over 100 years ago – allowing customers to instead browse the store and collect the items by themselves in a basket.

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How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Spotlight

HomeShop18

HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile. Started in 2011, HomeShop18.com is the e-commerce arm which is setting a benchmark in the ecommerce industry by offering innovative, differentiated and demonstrative retail experiences on the Internet. And with the introduction on mobile shopping in 2013, Homeshop18 redefines the way consumers shop. Present over all virtual platforms of shopping, HomeShop18.com has emerged as the largest e-retailer in India with monthly reach of 8.1 million unique visitors and an increase of 119.4% year-on-year growth (ComScore June 2013)

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