5 Reasons Why Small Businesses Should Leverage E-Commerce To Go Global

To leverage the power of global markets for long-term success, your small business needs an e-commerce platform and an international plan to reach some of the 95% of consumers who live outside U.S. borders. Power up your potential today: www.dhl-usa.com/goglobal

Spotlight

Capital Float

Capital Float is the pioneer of digital lending in India. The company leverages technology and big data analytics to deliver innovative credit products to businesses and individuals across the country. Through its proprietary digital loan underwriting and origination expertise, it has been able to deliver financing solutions to vast sections of the economy traditionally underserved by large financial institutions. It has developed partnerships to finance SMEs across various ecosystems such as e-commerce, manufacturing supply chains, retail, travel and hospitality, and digital remittances. Capital Float has also partnered with over 250 companies to offer finance to consumers availing products and services in segments such as education, vocational training, wellness, elective healthcare, home furnishings, electrical equipment, lifestyle, travel, fitness and consumer durables.

OTHER ARTICLES
POS Solutions

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article | July 28, 2023

Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join. While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers. According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group. However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including: Difficulty in reaching niche audiences of professionals and businesses. Limited access to industry-specific products and services with insights and content. Struggles in fostering networking connections that actually count. Inability to personalize business content for improved and direct engagement. Challenges in utilizing specialized tools for effective lead generation. Concerns regarding data privacy and security. Dealing with overcrowded and chaotic digital spaces. Struggles in achieving measurable returns on investment directly aligned with business goals. Cost-effectively promoting their products & services, and generating leads. Taking advantage of emerging AI technology to do smart match-making. Furthermore, the costs and limitations of physical events exacerbate these challenges, such as: Participating in multiple physical trade shows and events at different locations is costly and often not feasible. This leads to missed opportunities for companies to reach potential prospects effectively. Networking opportunities at physical events are limited to the event's duration. The lack of a B2B creator ecosystem with monetization tools compounds these challenges. To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available! MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out: Targeted B2B Networking and Lead Generation MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building. A Social Network Dedicated to Business One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking. Customizable and Intelligent Matchmaking The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections. Monetization Opportunities for Creators MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge. Event and Trade Show Integration For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates. Enhanced Data Privacy and Security In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared. User-Friendly Interface and Tools The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration. Provides a Unique Platform for Advertisers and Marketers MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics. Visionary Leadership Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users. MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition. MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment. For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.

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POS Retail

Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | August 17, 2023

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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Restaurant POS

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | December 1, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

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Spotlight

Capital Float

Capital Float is the pioneer of digital lending in India. The company leverages technology and big data analytics to deliver innovative credit products to businesses and individuals across the country. Through its proprietary digital loan underwriting and origination expertise, it has been able to deliver financing solutions to vast sections of the economy traditionally underserved by large financial institutions. It has developed partnerships to finance SMEs across various ecosystems such as e-commerce, manufacturing supply chains, retail, travel and hospitality, and digital remittances. Capital Float has also partnered with over 250 companies to offer finance to consumers availing products and services in segments such as education, vocational training, wellness, elective healthcare, home furnishings, electrical equipment, lifestyle, travel, fitness and consumer durables.

Related News

e-commerce

Citi Integrates U.S. Institutional eCommerce Payments and Electronic Bill Presentment Platforms

Citi | October 31, 2022

Spring by Citi, Citi’s digital payments service enabling ecommerce and B2B funds flows launched in the U.S. in 2020, has now been fully integrated with Citi® Present and Pay, Citi’s electronic bill presentment platform. The combined solution offers comprehensive digital payment acceptance and electronic bill presentment in one integrated platform. With the new solution, Citi’s institutional clients will now have the ability to both collect payments across a full range of U.S. payment methods and provide world-class digital billing capabilities through a single contracting structure with Citi and a single technical integration, helping them save time and streamlining implementation. Previously, support for all relevant payment methods would have required a connection to an external third party – this comprehensive solution now makes it possible for payment acceptance all in one single contracting structure with Citi. “For many companies, the ability to offer their customers a fully digital billing experience can be very complex; requiring various third parties, and it is often expensive to migrate away from using manual, time-intensive paper-based processes,This new combined solution gives our clients an easier way to digitize their invoice presentment and payment processes, providing additional payment options to their customers.” Anupam Sinha, North America Payments and Receivables Head, Citi Treasury and Trade Solutions. The combined solution helps institutional clients simplify access to the following services through a single contracting structure and technical integration: More options for their customers to pay from a wide range of U.S. payment methods, including credit and debit cards, ACH direct debit and real-time Requests for Payment, and alternative payment methods such as digital wallets Ability for their customers to receive and pay their bills via a variety of methods, including web/mobile web, secure email, SMS text and voice (automated IVR and live customer service) Ability to validate payer bank account details in real-time to help ensure compliance with NACHA related to ACH direct debits without needing an additional technical integration with another third party As a trusted treasury bank to leading enterprises, we are always looking for ways to make it easier for our clients to use our solutions and we are constantly innovating to help reduce friction for them," continued Sinha. “The integration of Spring by Citi with Citi Present and Pay is one of several initiatives targeted at helping institutional billers address pain points associated with accepting digital payments. About Spring by Citi Spring by Citi is an end-to-end digital payments service enabling ecommerce and B2B funds flows, globally. Built on top of Citi TTS's industry-leading and proprietary payments network, Spring by Citi delivers seamless market-relevant payment experiences, combined with a robust set of globally consistent treasury solutions. This comprehensive solution helps businesses optimize their marketplace payments, business-to-business and direct-to-consumer transaction flows. In parallel, Citi's embedded FX, enhanced reconciliation and reporting capabilities help ensure that the critical needs of corporate treasury, payment operations, marketing and sales teams are met. For more information, visit www.spring.citi.com. About Citi® Present and Pay Citi Present and Pay enables clients to distribute digital billing information across multiple communication channels based on a consumer’s preference, including secure email, SMS text, Interactive Voice Recognition / phone, web and mobile web experiences, and digital voice assistants. The omni-channel electronic bill presentment and payment platform also collects corresponding payments via multiple forms of payments. Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry a comprehensive range of digitally enabled treasury, trade and liquidity management solutions. About Citi Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

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POS Retail

FRAME Deploys NewStore Omnichannel Platform to Power the Brand's Modern Retail Experience

NewStore | March 29, 2022

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced today that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand's mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME's retail operations. FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology's role in creating a seamless shopping journey. "While we pride ourselves on providing an excellent customer experience, we're always looking for ways to enhance our shopping journey by blending our online and offline channels in a friction-free way," said Jens Grede, Co-founder, FRAME. "NewStore is enabling us to optimize our growing business with omnichannel capabilities that scale and create an even more personalized shopping experience." Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME's store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships. "Retail stores should be operating as an extension of e-commerce. Customers want seamless access to products, modern fulfillment options at little to no cost, and quick and contactless payments. These expectations are difficult to meet without a global omnichannel solution. With enterprise-wide access to inventory and the right technology in place, FRAME is offering the direct-to-consumer experience that is required to win in retail today. This is critical as they grow the business." Stephan Schambach, Founder and CEO, NewStore About FRAME FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere. The company's founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces. Since the brand's inception in 2012 in Los Angeles, California, FRAME has evolved from making handcrafted denim to offering ready-to-wear and accessories collections in the finest natural materials. FRAME is committed to sustainable and fair manufacturing practices, balancing profit with a commitment to people and planet. Today, FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques across the world. About NewStore NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built for speed and flexibility, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and native consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Scotch & Soda, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures.

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POS Solutions

Mercaux Announces Release of Next Generation POS that Decomposes Experience, Basket, and Checkout Layers

Mercaux | March 17, 2022

Mercaux, The Next Generation In-Store Experience Platform, today announces an extension of its in-store suite to include Next Generation POS. The arrival introduces decomposed basket and checkout layers, resulting in a fluid, flexible and fast checkout process, irrespective of where the omnichannel journey started or finished, or method of payment the customer wishes to use. Where legacy monolithic POS has remained stagnant for many years, delivering little in the way of value to retailers, Mercaux's fully composable, cloud-based and API-first solution derives true business value, and provides a frictionless authentication, cross-channel basket transfer and checkout experience for customers. Next Generation POS from Mercaux consists of a decomposed basket and checkout layer, meaning that a customer can start a journey in one channel (in-store, online or remotely), pick it up in another, and complete the checkout wherever, and however they want. This is enabled via Mercaux's "Universal Basket" that follows the customer wherever they go and supports the rise in popularity of customers who ROPO, or those who would like to use modern payment methods including BNPL, anywhere. Furthermore, by deploying a composable vs monolithic platform, retailers now have the freedom to control how they transform their business, the flexibility to work with other Next Generation solutions of their choice, and the agility to deploy and add new functionality quickly. "Retail is behind other industries, such as banking or e-commerce, when it comes to composability. By extending our in-store experience platform though to basket and checkout, we are helping retail to take advantage of the agility and speed in which the industry can evolve to meet the heightened demands of the customer." Mercaux co-founder and ceo, Olga Kotsur Kotsur concluded, "This is an incredibly exciting development, finally allowing retailers to offer an entirely frictionless cross-channel experience and checkout process for their customers. With the pain of legacy removed, retailers can facilitate new omnichannel service models, understand true customer journeys and leverage online and payment innovations in-store - all leading to tangible top-line benefits." About Mercaux Mercaux's Composable Platform future-proofs stores. The 3-layers comprise of In-Store Experience, Universal Basket and Next Generation Checkout. The Experience layer redefines how customers interact with the physical store, through assisted selling and self-service solutions. Universal Baskets are created from these solutions that follow the customer wherever they continue their omnichannel experience. Next-Gen Checkout allows customers to complete the transaction anywhere, using any payment.

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e-commerce

Citi Integrates U.S. Institutional eCommerce Payments and Electronic Bill Presentment Platforms

Citi | October 31, 2022

Spring by Citi, Citi’s digital payments service enabling ecommerce and B2B funds flows launched in the U.S. in 2020, has now been fully integrated with Citi® Present and Pay, Citi’s electronic bill presentment platform. The combined solution offers comprehensive digital payment acceptance and electronic bill presentment in one integrated platform. With the new solution, Citi’s institutional clients will now have the ability to both collect payments across a full range of U.S. payment methods and provide world-class digital billing capabilities through a single contracting structure with Citi and a single technical integration, helping them save time and streamlining implementation. Previously, support for all relevant payment methods would have required a connection to an external third party – this comprehensive solution now makes it possible for payment acceptance all in one single contracting structure with Citi. “For many companies, the ability to offer their customers a fully digital billing experience can be very complex; requiring various third parties, and it is often expensive to migrate away from using manual, time-intensive paper-based processes,This new combined solution gives our clients an easier way to digitize their invoice presentment and payment processes, providing additional payment options to their customers.” Anupam Sinha, North America Payments and Receivables Head, Citi Treasury and Trade Solutions. The combined solution helps institutional clients simplify access to the following services through a single contracting structure and technical integration: More options for their customers to pay from a wide range of U.S. payment methods, including credit and debit cards, ACH direct debit and real-time Requests for Payment, and alternative payment methods such as digital wallets Ability for their customers to receive and pay their bills via a variety of methods, including web/mobile web, secure email, SMS text and voice (automated IVR and live customer service) Ability to validate payer bank account details in real-time to help ensure compliance with NACHA related to ACH direct debits without needing an additional technical integration with another third party As a trusted treasury bank to leading enterprises, we are always looking for ways to make it easier for our clients to use our solutions and we are constantly innovating to help reduce friction for them," continued Sinha. “The integration of Spring by Citi with Citi Present and Pay is one of several initiatives targeted at helping institutional billers address pain points associated with accepting digital payments. About Spring by Citi Spring by Citi is an end-to-end digital payments service enabling ecommerce and B2B funds flows, globally. Built on top of Citi TTS's industry-leading and proprietary payments network, Spring by Citi delivers seamless market-relevant payment experiences, combined with a robust set of globally consistent treasury solutions. This comprehensive solution helps businesses optimize their marketplace payments, business-to-business and direct-to-consumer transaction flows. In parallel, Citi's embedded FX, enhanced reconciliation and reporting capabilities help ensure that the critical needs of corporate treasury, payment operations, marketing and sales teams are met. For more information, visit www.spring.citi.com. About Citi® Present and Pay Citi Present and Pay enables clients to distribute digital billing information across multiple communication channels based on a consumer’s preference, including secure email, SMS text, Interactive Voice Recognition / phone, web and mobile web experiences, and digital voice assistants. The omni-channel electronic bill presentment and payment platform also collects corresponding payments via multiple forms of payments. Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry a comprehensive range of digitally enabled treasury, trade and liquidity management solutions. About Citi Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

Read More

POS Retail

FRAME Deploys NewStore Omnichannel Platform to Power the Brand's Modern Retail Experience

NewStore | March 29, 2022

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced today that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand's mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME's retail operations. FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology's role in creating a seamless shopping journey. "While we pride ourselves on providing an excellent customer experience, we're always looking for ways to enhance our shopping journey by blending our online and offline channels in a friction-free way," said Jens Grede, Co-founder, FRAME. "NewStore is enabling us to optimize our growing business with omnichannel capabilities that scale and create an even more personalized shopping experience." Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME's store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships. "Retail stores should be operating as an extension of e-commerce. Customers want seamless access to products, modern fulfillment options at little to no cost, and quick and contactless payments. These expectations are difficult to meet without a global omnichannel solution. With enterprise-wide access to inventory and the right technology in place, FRAME is offering the direct-to-consumer experience that is required to win in retail today. This is critical as they grow the business." Stephan Schambach, Founder and CEO, NewStore About FRAME FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere. The company's founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces. Since the brand's inception in 2012 in Los Angeles, California, FRAME has evolved from making handcrafted denim to offering ready-to-wear and accessories collections in the finest natural materials. FRAME is committed to sustainable and fair manufacturing practices, balancing profit with a commitment to people and planet. Today, FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques across the world. About NewStore NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built for speed and flexibility, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and native consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Scotch & Soda, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures.

Read More

POS Solutions

Mercaux Announces Release of Next Generation POS that Decomposes Experience, Basket, and Checkout Layers

Mercaux | March 17, 2022

Mercaux, The Next Generation In-Store Experience Platform, today announces an extension of its in-store suite to include Next Generation POS. The arrival introduces decomposed basket and checkout layers, resulting in a fluid, flexible and fast checkout process, irrespective of where the omnichannel journey started or finished, or method of payment the customer wishes to use. Where legacy monolithic POS has remained stagnant for many years, delivering little in the way of value to retailers, Mercaux's fully composable, cloud-based and API-first solution derives true business value, and provides a frictionless authentication, cross-channel basket transfer and checkout experience for customers. Next Generation POS from Mercaux consists of a decomposed basket and checkout layer, meaning that a customer can start a journey in one channel (in-store, online or remotely), pick it up in another, and complete the checkout wherever, and however they want. This is enabled via Mercaux's "Universal Basket" that follows the customer wherever they go and supports the rise in popularity of customers who ROPO, or those who would like to use modern payment methods including BNPL, anywhere. Furthermore, by deploying a composable vs monolithic platform, retailers now have the freedom to control how they transform their business, the flexibility to work with other Next Generation solutions of their choice, and the agility to deploy and add new functionality quickly. "Retail is behind other industries, such as banking or e-commerce, when it comes to composability. By extending our in-store experience platform though to basket and checkout, we are helping retail to take advantage of the agility and speed in which the industry can evolve to meet the heightened demands of the customer." Mercaux co-founder and ceo, Olga Kotsur Kotsur concluded, "This is an incredibly exciting development, finally allowing retailers to offer an entirely frictionless cross-channel experience and checkout process for their customers. With the pain of legacy removed, retailers can facilitate new omnichannel service models, understand true customer journeys and leverage online and payment innovations in-store - all leading to tangible top-line benefits." About Mercaux Mercaux's Composable Platform future-proofs stores. The 3-layers comprise of In-Store Experience, Universal Basket and Next Generation Checkout. The Experience layer redefines how customers interact with the physical store, through assisted selling and self-service solutions. Universal Baskets are created from these solutions that follow the customer wherever they continue their omnichannel experience. Next-Gen Checkout allows customers to complete the transaction anywhere, using any payment.

Read More

Events