5 reasons why retailers should embrace BOPIS

| August 23, 2018

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The back to school shopping season drives over $27 billion in retail sales, according to a Deloitte report. And while the online channel continues to grow, consumers are exploring new ways to make shopping even more convenient. Research shows the Buy Online Pickup In-Store (BOPIS) option is responsible for nearly 30 percent of online retail revenue. That’s why retailers need to maximize this movement to propel back-to-school sales .The popularity of BOPIS is a perfect way for retailers to marry the best of both the online and in-store experiences to engage with customers, and the right BOPIS fulfillment system can make the difference between success and setback. Amazon has a reported 2,000+ digital lockers and it is estimated that by the end of this year, 40 percent of the U.S. population will have access to a Walmart pick-up locker.

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