5 quick customer experience fixes for the retailer website

SCOTT VOIGT | August 28, 2018

article image
In 2010, a page viewed on a computer that took four seconds to load would see a 30 percent decrease in page views. Fast forward to 2012, and that same four-second page load would drop your page views by 40 percent. Jump to 2016, and 53 percent of mobile site visits are abandoned if pages take longer than three seconds to load. what do you think the impact of slow loading sites is now? Don't give users time to change their minds, get distracted by something else or be frustrated.  A whopping 79 percent of online shoppers say they won't go back to a slow-loading website. Here are five quick action items to ensure the online retail consumer experience is a rewarding one for both consumers and retailers. Make sure your site loads FAST. Performance is everything in an environment where you have mere seconds to grab attention.Next, check site design. Nothing will turn shoppers away faster than clunky or dysfunctional design. The text should be easy to read and pleasing to the eye — not too big or too small. Make sure your site isn't too busy with animated GIFs or auto-play video. Can visitors find their way around easily? Don't hide the navigation elements or make them confusing. Avoid odd color combinations and bump up your call to action.

Spotlight

Online Commerce Group

Online Commerce Group is a leading niche online retailer of upscale outdoor and indoor living space products for residential and commercial markets, offering custom cushions and pillows (www.CushionSource.com), custom umbrellas (www.UmbrellaSource.com), commercial furnishings (www.CommercialSiteFurnishings.com), teak furniture (www.HighlandTaylor.com) and more.

OTHER ARTICLES

BEST RESTAURANT POS SYSTEMS FOR 2020

Article | February 17, 2020

A good point of sale system can help streamline your restaurant’s processes, from payments to inventory and much more. Today, some of the best POS systems for restaurants incorporate a host of useful tools that can efficiently integrate various processes all on one platform. If you’re a restaurant owner, it can be difficult to figure out which POS system is best for your unique business. While there are many that offer great features, some are better equipped for different service styles, restaurant sizes, budgets, and so on. We’ve reviewed the top 9 restaurant point of sale systems so that you can find the best one for your restaurant business! Whether you’re just opening a restaurant or you’re looking to update your technology, there is sure to be a POS system for your needs.

Read More

what impact will it have on convenience stores?

Article | March 16, 2020

The Internet of Things (IoT) is not an elegant phrase, but for independent retailers, it is an important one. It refers the way in which computing devices embedded in everyday objects can communicate with each other. In shops, this could mean anything from shelf-edge labels to fridges, to vending machines to security cameras. For cameras, the IoT provides the connections necessary to record, analyse and identify known thieves who might enter your shop. Nick Fisher, chief executive of Facewatch, has high hopes the system could help his company become a major benefit to retailers of all sizes. He says: “Convenience stores are a significant market for us. They have high footfall, a problem with theft and there are not enough police to help stop it.”

Read More

Traffic to US retail stores has almost entirely vanished due to Covid-19

Article | April 1, 2020

At many malls and retail stores around the US, foot traffic has been in decline for some time. Even so, they’ve never seen anything like this. In a research note sent to clients today, investment firm Cowen and Company estimated total foot traffic to US retailers was down 97.6% for the week through March 27 compared to the same time last year. It has come to a “near complete halt,” Cowen said, following the outbreak of the new coronavirus. Many stores across the country are closed, of course, so shoppers couldn’t visit even if they wanted. Retailers have voluntarily shuttered stores to protect workers and help slow the virus’s spread. Simon Property Group, the largest mall owner in the US, closed its malls through at least the end of March.

Read More

Square, Xero enhance integration and point-of-sale features

Article | February 14, 2020

If you’re a Xero subscriber using Square, you know how great these two solutions are. We’ve listened to your feedback and are working to make sure they’re even better when combined. Today, we’re delighted to announce we’ve enhanced the Xero-Square integration for Australian users, and we’re working to bring these improvements to other regions soon. You’ll see several new features.

Read More

Spotlight

Online Commerce Group

Online Commerce Group is a leading niche online retailer of upscale outdoor and indoor living space products for residential and commercial markets, offering custom cushions and pillows (www.CushionSource.com), custom umbrellas (www.UmbrellaSource.com), commercial furnishings (www.CommercialSiteFurnishings.com), teak furniture (www.HighlandTaylor.com) and more.

Events