5 Must-Have Traits of Your Next Retail Affiliate or Partner Marketing Manager

GREG AUGENSTEIN | January 18, 2019

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Great affiliate and partner marketing leaders are in high demand, especially this time of year when retailers are seeking new talent to kickstart business. With the holiday craziness behind us, there’s no better time to bring in fresh blood. It’s always exciting to be able to dedicate new resources to one of your most lucrative channels. But don’t let the excitement blind you.Taking the time to seek out what is important will do wonders for your team, employee retention, and your bottom line. I’ve been asked what the single most important thing to look for is, and while I think it’s impossible to narrow it down to a single quality, these are five traits that I think are integral for success. Running marketing programs, whether affiliate or any other, can feel akin to driving on the Autobahn in Germany: The landscape changes quickly, and the competition remains fierce. The team heading up affiliate and partnerships is constantly challenged to find new customers and drive incremental growth, while considering how to reach consumers across all of their devices seamlessly.

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Founded in 1995, privately held Alta Resources specializes in customer-management business-process outsourcing for world-recognized brands across various industries, including consumer-packaged goods, health care/insurance and entertainment.

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Spotlight

Alta Resources

Founded in 1995, privately held Alta Resources specializes in customer-management business-process outsourcing for world-recognized brands across various industries, including consumer-packaged goods, health care/insurance and entertainment.

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