5 Marketing Tips for Your Retail Store

BRUCE HAKUTIZWI | October 12, 2018

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With retail stores projected to come back on the up and up in 2018 and beyond, entrepreneurs that adapt to a changing industry and customer base have huge potential for business growth. Get creative with marketing campaigns both online and in-store, so you can drive business, grow foot traffic, and increase new and existing customer purchases to maximize your retail profits. Especially when it comes to your small business, think where and how you can target customers locally. Use local newspapers, partner with other small businesses, and incentivize customers for referring friends and neighbors. If you're creating a digital campaign on Google Ads or social media channels, configure the campaign for a reasonable local reach based on miles from your business.

Spotlight

7-Eleven

7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 55,000 locations in 16 countries around the globe. The idea may have been simple, but it started a retail revolution.

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Spotlight

7-Eleven

7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 55,000 locations in 16 countries around the globe. The idea may have been simple, but it started a retail revolution.

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