5 Marketing Tips for Your Retail Store

BRUCE HAKUTIZWI | October 12, 2018

article image
With retail stores projected to come back on the up and up in 2018 and beyond, entrepreneurs that adapt to a changing industry and customer base have huge potential for business growth. Get creative with marketing campaigns both online and in-store, so you can drive business, grow foot traffic, and increase new and existing customer purchases to maximize your retail profits. Especially when it comes to your small business, think where and how you can target customers locally. Use local newspapers, partner with other small businesses, and incentivize customers for referring friends and neighbors. If you're creating a digital campaign on Google Ads or social media channels, configure the campaign for a reasonable local reach based on miles from your business.

Spotlight

Fashion Business Inc.

FBI Resource Centers, along with our website and business partners, offer our members business education, technical training, sourcing, networking, marketing and consulting services. These services promote the success of FBI members and insure the future vibrancy of America's fashion industry.

OTHER ARTICLES

5 steps retailers can take to ensure business continuity

Article | April 20, 2020

Every industry has been affected by the COVID-19 pandemic, with governments implementing various measures in a bid to slow the spread of the virus. This means consumers have had to adapt their behaviour, which in turn is reflected within the economy. As many people are furloughed and many stores have had to implement temporary closures, data shows that people are buying less, which has had a direct impact on the retail industry.

Read More

COVID-19 will bring lasting innovation to retail

Article | April 20, 2020

To say these are interesting times for the retail sector would be an understatement. COVID-19 has created a dichotomy the likes of which we've never seen before. On the one hand, a large percentage of retailers have closed up shop temporarily either in response to regulatory mandates, or due to dwindling customer foot-traffic. And on the other hand, a number of retailers remain open for business and under great strain as nearly all remaining retail traffic is funneled to grocery stores, pharmacies, hardware stores and big-box retailers considered to be essential in the eyes of regulators.

Read More

Google Enjoy Retail store Will take Down Controversial Infowars App

Article | April 20, 2020

The controversial Infowars app, an outlet of infamous conspiracy theorist Alex Jones, has been taken down from the Google Play Keep for spreading misinformation about COVID-19, the illness caused by the new coronavirus. Google confirmed to WIRED that it taken out the application, which had more than 100,000 downloads. The app sold numerous products, contained films and content from Jones, and offered dwell broadcasts of The Alex Jones Display. The Infowars application was eradicated subsequent a online video that was posted to it previous 7 days, in which Jones questioned initiatives in slowing the spread of the coronavirus, which includes social distancing and self-quarantines.

Read More

Yotpo Names the Most Innovative eCommerce Agencies and Technology Companies

Article | April 20, 2020

Yotpo, the leading eCommerce marketing platform, has announced the winners of the third annual Yotpo Partner Awards. Drawing from hundreds of nominations from a thriving ecosystem of system integrators, agencies, and technology providers, Yotpo’s Partner Awards highlight the companies and brands at the cutting-edge of producing eCommerce and marketing experiences that spark and sustain customer relationships. The winners represent work for a variety of industries and brands, from apparel to home, to a D2C spinoff brand and celebrity makeup line martech news. “As Yotpo’s signature industry recognition program, the Partner Awards put a spotlight on the trailblazing companies who constantly push the boundaries of innovation in eCommerce and marketing.

Read More

Spotlight

Fashion Business Inc.

FBI Resource Centers, along with our website and business partners, offer our members business education, technical training, sourcing, networking, marketing and consulting services. These services promote the success of FBI members and insure the future vibrancy of America's fashion industry.

Events