5 Marketing Technology Trends for 2020

September 13, 2019 | 224 views

“The aim of marketing is to make selling superfluous.” Peter F. Drucker Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion.

Spotlight

Big Red Group Ltd

Big Red started out as an online retailer. Although we offer other services today, our online retail operation remains one of our core focuses and our most robust source of growth. We operate a uniquely scalable model and today offer a range in excess of 450,000 skus generating in excess of 3 million independent product listings globally. 30% of our customers are international, from over 100 countries and we service almost all of them from our Manchester facility, backed up by our multi-lingual customer service team.

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POS SOLUTIONS

How POS Solutions Assist Restaurants to Increase their ROI?

Article | July 13, 2022

Introduction The hospitality industry has always been challenging and full of obstacles, such as low-profit margins, high competition, and turnover management, irrespective of the type of restaurant or level of owner experience. However, rapidly changing business dynamics and current conditions have increased these challenges enormously. Changing customer preferences, including high customer service expectations and an emphasis on the sourcing of ingredients and nutrition values, affect the entire operation. Also, the growing importance of reviews and word-of-mouth referrals makes brand management both more crucial and complex. Thus, several restaurant owners are increasingly investing in innovative solutions, such as restaurant POS systems, to improve the consumer experience, empower business owners to manage restaurant operations more efficiently, and increase ROI. Top 5 Ways How Restaurant POS Integration Can Boost ROI Due to the fast-paced nature of the restaurant sector, coupled with ever-changing customer needs, business owners encounter numerous challenges in keeping up with the changes and meeting customer expectations while maintaining perfect control over all aspects of their operations. As restaurant POS systems provide solutions for these challenges while also improving workplace efficiency, automating several tasks, monitoring employee performance, and enhancing security, these systems are gaining massive popularity in the hospitality industry. Out of all the new features that restaurants can get from POS integrations, such as delivery management, accounting, and more, these are the most important ones that help owners get the best return on their investment: Create Data-driven Campaigns Modern POS solutions enable restaurant owners to collect valuable data about their customers, such as their preferred food choices, their addresses, how often they visit the establishment, and others. These actionable insights can be used to create personalized campaigns, increasing their chances of responding to a customized offer and improving ROI. Support Omnichannel Communications and Payments With the advent of e-commerce, food can now be ordered and paid for via multiple channels, including the restaurant's website, third-party applications, the phone, and others. Therefore, it has become essential for restaurant owners to increase contact with their customers. Integrating a restaurant POS system enables owners to facilitate omnichannel communication and payments and discover the optimal way to communicate with consumers, thereby increasing food order flow from both offline and online channels. Improves Customer Relationship As the restaurant sector continues to become more competitive year by year, it is becoming crucial for restaurant owners to improve their relationships with customers. With restaurant POS systems, customers can make the payment using their preferred methods, such as cash, credit or debit card, QR code, UPI, and others. These systems also reduce the time for placing food orders as well as decline the chances of order misplacement. This results in providing better customer service, improving customer relationships, and increasing customer inflow. Streamline Restaurant Operations From front-of-house to back-of-house operations, modern POS technology assists restaurant owners in streamlining various business operations such as inventory control, labor management, payment getaways, and order tracking and delivery, among others. Thereby reducing the overall cost, declining the chances of errors, and improving profit margins. Final Thought Today, POS technology is clearly a necessity for the hospitality industry, irrespective of the type of establishment, such as fine dining, fast food, cloud kitchen, hotels, and others, to enhance restaurant operations, provide a smoother customer experience, and improve ROI. With the introduction of customizable POS solutions and a growing shift towards cashless payments, modern restaurant POS systems are anticipated to transform the ways of food ordering and payment in the forthcoming years.

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POS RETAIL

Top 5 Reasons Why Modern Restaurant Needs Integrated POS Solutions

Article | July 26, 2022

Introduction Due to the dynamic nature of the industry and the ever-evolving demands of its customers, restaurant business owners are facing a unique set of challenges. This is compelling them to streamline their operations to meet customers' rising expectations while maintaining perfect control over all aspects of their establishment. In addition, emerging innovative technology solutions are rapidly changing the world of payment systems, and the restaurant industry is the best example of it. Today, opening a restaurant is more than just serving food and making money. It is about providing a memorable experience to the customers and retaining them. As a robust restaurant point-of-sale (POS) solution assist in delivering a better customer experience, pacing up the ordering process, and managing inventory, among others, it is gaining huge popularity in the sector. Why Does Restaurant Need to Invest in Modern POS Systems Today? As the trends of online food ordering at dine-in and competition in the hospitality industry continue to deepen, it is becoming imperative for restaurant owners to efficiently manage the point of sale for their eatery. Also, the growing need for faster customer food service, efficient employee scheduling, and effective inventory management is encouraging business owners to adopt innovative restaurant technologies, such as restaurant POS systems. Here are some of the main reasons restaurants should integrate modern POS solutions. Effective Ordering Processes The ordering process, being the nerve center for restaurants, is one such aspect that needs serious attention. As food ordering processes that take a long time can significantly hamper the customer experience and satisfaction, owners of food establishments are aiming at leveraging novel restaurant POS systems to streamline and ease the food ordering processes. Increase Cash Flow Optimum cash flow is the backbone of any business. If restaurants are unable to maintain enough cash flow, they will have difficulties staying in business in the long run. Since restaurants are able to serve more customers per hour with fast-paced POS technology, allowing for greater sales and increased cash flow, business owners are aiming to deploy these modern POS solutions. Organize and Track Profit and Loss Keeping an accurate track of the income and expenses is of great importance for understanding the financial position of the eatery and creating an effective strategy to increase its revenue. A POS system can assist business owners in preparing a settlement at the end of each day, week, and month, keeping track of the ROI, and organizing profit and loss. Offer Security to Customers Customers or guests are increasingly using various cashless modes for transactions, such as credit cards, online banking, and others, for making payments. With increasing instances of customer data theft, guests are increasingly concerned about their data privacy and payment credentials. Hence, several food establishments are emphasizing embracing restaurant POS software to offer enhanced security to customers. Build Customer Database In today's highly competitive world, engaging and retaining customers is crucial for the success of businesses, especially in the restaurant industry. As the latest POS solutions aid restaurants in enhancing customer communications and loyalty, along with improving customer relationship management by building a customer database, these solutions are increasingly being sought in the sector. The Ending Thought With the emergence of innovative trends in the hospitality industry and the ever-changing needs of customers, it is becoming difficult for restaurant owners to keep the customers happy and build credibility in the long run. Since modern restaurant POS systems with advanced integrated technologies, such as artificial intelligence, can assist these restaurants in overcoming these obstacles along with providing numerous advantages, including cost reduction and increased ROI, these systems are anticipated to become a necessity for restaurants in the coming years.

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RESTAURANT POS

Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | November 11, 2022

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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How SMEs can emulate the success of Amazon through ecommerce personalization

Article | February 10, 2020

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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Spotlight

Big Red Group Ltd

Big Red started out as an online retailer. Although we offer other services today, our online retail operation remains one of our core focuses and our most robust source of growth. We operate a uniquely scalable model and today offer a range in excess of 450,000 skus generating in excess of 3 million independent product listings globally. 30% of our customers are international, from over 100 countries and we service almost all of them from our Manchester facility, backed up by our multi-lingual customer service team.

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POS SOLUTIONS

Eagle Eye powers Pret A Manger's Loyalty Beta Trial 'Pret Perks'

Eagle Eye | December 09, 2021

Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger's new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform. This innovative loyalty beta programme builds upon the success of Pret's Coffee Subscription scheme and utilises more of the features and capabilities of the AIR platform. Pret Perks is currently available to Pret Coffee Subscribers during this trial phase with aims to roll out further. The Pret Perks scheme is the next step in Pret's digital omnichannel transformation, allowing customers to earn a star every time they purchase in shop, or use Click & Collect. Pret Coffee Subscribers will also earn a star for every month they renew their subscription or anytime they purchase a treat or meal. After earning 10 stars, customers will be able to choose a reward from a pre-assigned category. Customers can redeem their reward in shops up to 30 days after earning it. The more customers shop at Pret, the more the reward redemptions will be tailored to their preferences. Eagle Eye's AIR platform manages the earning of stars and the mechanism for redeeming the stars for rewards. This is made possible by the integration between Eagle Eye's AIR platform and Pret's instore Oracle MICROS Simphony point of sale (POS) system. We are excited to be supporting the evolution of Pret A Manger's digital journey. The success of Pret's award-winning coffee subscription service has provided the foundation for Pret Perks and we are proud that our AIR platform is part of the programme's digital infrastructure. Tim Mason, Chief Executive of Eagle Eye About Eagle Eye Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services. Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation. The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group. About Pret A Manger Pret A Manger opened in London in 1986. Pret's sandwiches, salads and wraps are freshly made each day in shop kitchens using quality ingredients. Any unsold food will be donated to local charities at the end of every day through The Pret foundation which works to help alleviate homelessness, poverty, and hunger. Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.

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Traditional retailer Metro makes eCommerce push on LazMall for Black Friday

marketing-interactive | November 28, 2019

Retailer Metro is making a big push online this Black Friday. It has launched the Metro LazMall store on eCommerce platform Lazada Singapore and according to a press statement from Lazada, this is a “first-of-its-kind” partnership between a department store and eCommerce platform in Singapore. The partnership will feature the same Black Friday deals available in Metro’s offline retail stores at Paragon and Causeway Point, as well as its online platform Metro.com.sg. Lazada Singapore CEO James Chang said with this partnership, customers can now shop an entire department store catalog on Lazada. This, he says, is a testament of Lazada’s “efforts to provide a wide and quality assortment of products from fashion, beauty, household goods, toys and electronics to pet care, and home and living.”

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No one dominant SEA eCommerce player as loyalty lacking, says new study

marketing-interactive | October 20, 2019

There is immense potential for companies in Southeast Asia to build brand loyalty and growth as there is no dominant player in the eCommerce market, according to a new study titled “Riding the Digital Wave: Southeast Asia’s Discovery Generation” by Bain & Company and Facebook. The study, which surveyed 12,965 CEOs and venture capitalists across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, said that Southeast Asia’s savvy consumers shop-hop across 3.8 platforms on average before they make a purchase decision. Therefore, creating customer rewards through loyalty programmes emerges as an imperative.

Read More

POS SOLUTIONS

Eagle Eye powers Pret A Manger's Loyalty Beta Trial 'Pret Perks'

Eagle Eye | December 09, 2021

Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger's new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform. This innovative loyalty beta programme builds upon the success of Pret's Coffee Subscription scheme and utilises more of the features and capabilities of the AIR platform. Pret Perks is currently available to Pret Coffee Subscribers during this trial phase with aims to roll out further. The Pret Perks scheme is the next step in Pret's digital omnichannel transformation, allowing customers to earn a star every time they purchase in shop, or use Click & Collect. Pret Coffee Subscribers will also earn a star for every month they renew their subscription or anytime they purchase a treat or meal. After earning 10 stars, customers will be able to choose a reward from a pre-assigned category. Customers can redeem their reward in shops up to 30 days after earning it. The more customers shop at Pret, the more the reward redemptions will be tailored to their preferences. Eagle Eye's AIR platform manages the earning of stars and the mechanism for redeeming the stars for rewards. This is made possible by the integration between Eagle Eye's AIR platform and Pret's instore Oracle MICROS Simphony point of sale (POS) system. We are excited to be supporting the evolution of Pret A Manger's digital journey. The success of Pret's award-winning coffee subscription service has provided the foundation for Pret Perks and we are proud that our AIR platform is part of the programme's digital infrastructure. Tim Mason, Chief Executive of Eagle Eye About Eagle Eye Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services. Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation. The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group. About Pret A Manger Pret A Manger opened in London in 1986. Pret's sandwiches, salads and wraps are freshly made each day in shop kitchens using quality ingredients. Any unsold food will be donated to local charities at the end of every day through The Pret foundation which works to help alleviate homelessness, poverty, and hunger. Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.

Read More

Traditional retailer Metro makes eCommerce push on LazMall for Black Friday

marketing-interactive | November 28, 2019

Retailer Metro is making a big push online this Black Friday. It has launched the Metro LazMall store on eCommerce platform Lazada Singapore and according to a press statement from Lazada, this is a “first-of-its-kind” partnership between a department store and eCommerce platform in Singapore. The partnership will feature the same Black Friday deals available in Metro’s offline retail stores at Paragon and Causeway Point, as well as its online platform Metro.com.sg. Lazada Singapore CEO James Chang said with this partnership, customers can now shop an entire department store catalog on Lazada. This, he says, is a testament of Lazada’s “efforts to provide a wide and quality assortment of products from fashion, beauty, household goods, toys and electronics to pet care, and home and living.”

Read More

No one dominant SEA eCommerce player as loyalty lacking, says new study

marketing-interactive | October 20, 2019

There is immense potential for companies in Southeast Asia to build brand loyalty and growth as there is no dominant player in the eCommerce market, according to a new study titled “Riding the Digital Wave: Southeast Asia’s Discovery Generation” by Bain & Company and Facebook. The study, which surveyed 12,965 CEOs and venture capitalists across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, said that Southeast Asia’s savvy consumers shop-hop across 3.8 platforms on average before they make a purchase decision. Therefore, creating customer rewards through loyalty programmes emerges as an imperative.

Read More

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