5 Marketing Technology Trends for 2020

RESTAURANT POS

Article | July 20, 2022

Embrace the future and need of business operations with cloud-based POS systems. Experience unrivaled features such as unparalleled flexibility, scalability, real-time analytics, and more. Introduction Key Reasons for Businesses to Switch to Cloud-based POS System • Accessibility and Mobility • Flexibility and Mobility • Scalability • Improved customer experience • Cost saving Introduction With constant evolution in payment technologies, businesses are constantly looking for innovative ways to streamline their operations and improve their bottom line. As a result, innovative payment solutions are increasingly playing a crucial role in enhancing their transforming and upscaling businesses. One such technology that has revolutionized the way businesses operate is cloud-based POS systems. A significant transition from traditional POS systems to cloud-based POS systems has been witnessed in recent years. Businesses worldwide are increasingly deploying cloud-based point of sale systems to adapt to emerging paymentFrom enhanced security to real-time data accessibility and improved customer experience, learn why businesses should make the switch to cloud-based POS systems. technologies, improve customer experience, enhance payment security, and others. According to a study by SalesForce, more than 20% of retail businesses currently use a cloud-based POS, and around 29% of businesses plan to deploy it in the coming future. Key Reasons for Businesses to Switch to Cloud-based POS System Payment processes are presently propelled by connectivity and technological advancements, which have resulted in a significant impact on the payments industry. Consequently, it has become imperative for businesses to adopt point-of-sale systems powered by agile, cloud-based software to harness the full benefits of modern cutting-edge technology. Deploying a cloud point of sale system can guarantee optimal customer experience to businesses while remaining aligned with the rapidly evolving technological landscape. Here are the primary reasons why businesses should contemplate the adoption of a cloud based POS system: Real-Time Accessibility In today's fast-paced business environment, the abilityto access real-time data is crucial.Cloud-based POS systems allow businesses to access data from any device with internet access, enabling real-time inventory management, sales tracking, and customer insights. This real-time data accessibility empowers enterprises to make informed decisions, optimize operations, and improve customer experience. Flexibility and Mobility Cloud POS solutions are highly flexible, making it easier for businesses to adapt to changing needs and ecosystems. Leveraging a POS system, businesses can quickly and easily add or remove products, update pricing, and make other changes to their inventory. Furthermore, with the accessibility from any location, these cloud based retail POS systems enable employees/ staff to work remotely. These capabilities are especially useful for businesses that sell seasonal products, experience fluctuations in demand, or have multiple locations. Scalability With legacy POS systems, businesses need to invest in new hardware to expand their operations, which can be costly and time-consuming. However, cloud-based POS systems offer businesses the flexibility to scale up or down their operations without worrying about upgrading their hardware. In addition, businesses can seamlessly add new locations, products, and users without any hardware upgrades. Improved Customer Experience Cloud-based POS systems for retail enable businesses to provide a seamless customer experience by allowing employees to access customer data from any device with an internet connection. This allows businesses to personalize their offerings, offer faster service, and resolve customer complaints quickly. The ability to access real-time data also enables businesses to anticipate customer needs and preferences, allowing them to provide tailored promotions and recommendations. Cost Savings Businesses need to invest in expensive hardware and software, access as well as pay for ongoing maintenance and support while using a legacy POS system. Switching to a cloud POS system can result in significant cost savings for businesses. As these POS solutions require minimal hardware and software investments and often come with a low monthly subscription fee, businesses can save on maintenance and support costs, as these are typically included in the subscription fee. Bottom Line A cloud-based POS system with seamless integration offers an extensive business overview and can perform operations much more than accept orders and payments. Not only does it streamline services, but it also provides insightful data and simplifies day-to-day business management, allowing business owners to focus on development. It is evident that combining day-to-day operations with cloud-based POS software is now a critical requirement for businesses. In addition, the technological evolution of these systems in recent years and the possibilities for continuous development have made point-of-sale data, inventory, staff, and payment management much easier for businesses. Since the world is becoming increasingly digital, it is imperative that businesses adapt and adopt cloud-based POS systems to remain competitive and relevant. Therefore, businesses should consider the benefits of cloud-based POS systems and make the switch to ensure long-term success and growth.

POS HARDWARE

Article | April 25, 2023

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

POS SOLUTIONS, CLOUD BASED POS

Article | July 14, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.