5 innovative experiential stores in NYC

KAARIN VEMBAR | January 14, 2019

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The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers experiment with technology, engage with audiences and launch digitally native brands into brick-and-mortar spaces, placing a store in Manhattan is a way to encounter diverse clientele. It's also a way for brands to create buzz and enthusiasm for their companies. Here are five brands in New York who are thinking creatively about retail through the use of technology, merchandising and social media. Levi's may have been around since 1853, but the company needs to introduce its brand to an entirely new generation. How does an American heritage brand prove its reliability and cool factor to a group of consumers that grew up with fast fashion? Part of the answer may be found in its Times Square location. The majority of the multi-level store is dedicated to apparel. But, a section in the back of the store known as the Tailor Shop infuses the space with both craft and tech. Here, shoppers can watch as tailors add customized elements to their jeans including buttons, patches, and chain stitch embroidery.

Spotlight

Dhir & Dhir Associates

Dhir & Dhir Associates is a full service law firm and brings to the table expertise and experience of more than two decades across various sectors and practice areas. The team is over 100 strong, including lawyers, some with dual qualifications of chartered accountants, company secretaries, cost accountants, MBAs and engineers, with experience in a wide range of legal and financial issues.

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