5 e-commerce best practices for retailers

UMA KANNAPPAN | December 5, 2018

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Product content for consumer packaged goods is more important than ever for e-commerce sales. In fact, according to Salsify, one third of consumers are unsatisfied with the amount of product or visual content provided online.Product content plays an important role in conveying a compelling brand story, listing important information, and accurately representing the appearance and usage of products so it's key to get this right.We know both brand consistency and consumer experience are important, whether the product is being presented at physical or digital shelf. Brands that don't optimize for both may suffer from abandoned carts or reduced trust. While both shelves must align in terms of branding and design consistency, the digital shelf requires specific content to facilitate the online shopping experience and reduce friction points.Online grocery is the top catalyst for e-commerce growth for many retailers, including Walmart and Amazon. This is reflected in the investments that retailers are making in supporting e-commerce initiatives in grocery categories, including mandates to ensure suppliers are providing complete, accurate and relevant content that is kept updated over time.

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