5 Digital Commerce Technologies That Will Make a Difference in 2018

| June 13, 2017

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Even as retailers close thousands of physical stores they are experimenting with and deploying a wide array of new digital technologies. Would you have thought a few years ago that consumers would be telling speakers in their homes to buy them products? Probably not. But they are, and in large numbers.

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Blue Chip Marketing Worldwide

We are an independent, united marketing agency. Brand, Digital, Shopper/Retail, Creative, PR, Strategy, Media Services, Healthcare. Clients: P&G, Blue Bunny, McCormick & Co., HARIBO, On-Cor, Ricola, Fisher Nuts and more. Our culture is as transformational as our client work. Take a look inside Blue Chip at www.Facebook.com/bluechipww or www.Instagram.com/bluechipww.

OTHER ARTICLES

How Art Van went from a retail juggernaut to a house afire

Article | March 8, 2020

The Warren-based retailer's sudden announcement that it would wind down operations comes only three years after its late founder, Art Van Elslander, sold the company to a Boston-based private equity firm, Thomas H. Lee Partners LP, in an estimated $550 million deal. How did a seemingly healthy, valuable and beloved company go so wrong so fast? After its 2017 acquisition, Thomas H. Lee set an aggressive strategy to open 200 more stores and double revenue to $2 billion by 2020. But being saddled with roughly $400 million in debt and no financial cushion to respond to the disruption of changing furniture habits left Art Van's business model sitting on a tinderbox. Management missteps were all the fuel needed to burn the house down.

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Yotpo Names the Most Innovative eCommerce Agencies and Technology Companies

Article | March 25, 2020

Yotpo, the leading eCommerce marketing platform, has announced the winners of the third annual Yotpo Partner Awards. Drawing from hundreds of nominations from a thriving ecosystem of system integrators, agencies, and technology providers, Yotpo’s Partner Awards highlight the companies and brands at the cutting-edge of producing eCommerce and marketing experiences that spark and sustain customer relationships. The winners represent work for a variety of industries and brands, from apparel to home, to a D2C spinoff brand and celebrity makeup line martech news. “As Yotpo’s signature industry recognition program, the Partner Awards put a spotlight on the trailblazing companies who constantly push the boundaries of innovation in eCommerce and marketing.

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NETWORK WITH INDUSTRY LEADERS

Article | July 20, 2020

Thank you to all of our sponsors and partners! Our MPC20 conference is going virtual to keep you safe, but the content is more valuable than ever. As the world battles COVID-19, we turn our eyes toward mobility, risk mitigation, and virtual workplaces. Digital commerce is literally keeping most businesses in business. By registering now, you are guaranteeing your opportunity to hear from experts from many of the world’s largest brands including U.S. Bank, Zelle, Aliaswire, Pinterest, PAID, Heartland, Intel and IBM.

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COVID-19 will bring lasting innovation to retail

Article | April 21, 2020

To say these are interesting times for the retail sector would be an understatement. COVID-19 has created a dichotomy the likes of which we've never seen before. On the one hand, a large percentage of retailers have closed up shop temporarily either in response to regulatory mandates, or due to dwindling customer foot-traffic. And on the other hand, a number of retailers remain open for business and under great strain as nearly all remaining retail traffic is funneled to grocery stores, pharmacies, hardware stores and big-box retailers considered to be essential in the eyes of regulators.

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Spotlight

Blue Chip Marketing Worldwide

We are an independent, united marketing agency. Brand, Digital, Shopper/Retail, Creative, PR, Strategy, Media Services, Healthcare. Clients: P&G, Blue Bunny, McCormick & Co., HARIBO, On-Cor, Ricola, Fisher Nuts and more. Our culture is as transformational as our client work. Take a look inside Blue Chip at www.Facebook.com/bluechipww or www.Instagram.com/bluechipww.

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