46 Easy Hacks To Boost Your Ecommerce

| July 21, 2019

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Everyone knows the importance of optimization, but how can you really do it? Here’s how some big companies have boosted their websites and optimized their online presence. Get ready to take notes. Optimization is one of the keys to any business’ success. In the end, an optimized website will increase both the quality and quantity of your site’s traffic.

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AREA 17

AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated. AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.

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Amazon could win big in the post-coronavirus retail economy

Article | March 19, 2020

Pundits are already speculating about the post-coronavirus culture and economy. Among the lasting, potential changes are more diversified supply chains, the mainstreaming of online education, more companies embracing work from home, stricter hygiene rules for restaurants and hotels (that survive) and other public places. And beyond all that, a great deal more online shopping. Unlike any other single event in our lives perhaps, the coronavirus and related economic fallout have the potential to massively shift U.S. consumer buying patterns. For the several years before the virus, we were seeing store closures and retail bankruptcies — the so-called retail apocalypse. That will be exacerbated and accelerated by the coronavirus and impending recession.

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How Retail Security Can Welcome IoT Innovations Without Putting Customers at Risk

Article | March 19, 2020

Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.

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The Retail Industry and the Persistent Digital Threat Landscape

Article | March 19, 2020

In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

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How E-Commerce Inventory Management Can Help You Save Money

Article | March 19, 2020

E-commerce platforms are no longer secondary to that of brick-and-mortar stores. In fact, having an e-commerce platform is crucial to ensure business success today. The numbers don’t lie. Global retail e-commerce sales totaled over $3.5 billion in 2019. The value of the market is rising year on year. Running an online store can be a lucrative exercise if you get the vital processes correct. One such process is your inventory management. At heart, e-commerce is simple. You showcase a range of products online, customers find and buy what they want, and then you deliver. What’s critical, then, is that you have the items you advertise and can get them where they need to go. That’s why getting your inventory management right is essential.

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AREA 17

AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated. AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.

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