4 ways mobilecomm services help retailers reach customers

| April 24, 2018

article image
Whether shopping from the couch or at a brick-and-mortar store, consumers rely heavily on their smartphones to supplement their shopping experience. According to Retail Dive, 58 percent of in-store consumers use their smartphones for product research, while 54 percent conduct price comparisons. Seeking out online coupons and accessing individual retailer apps are also key benefits of mobile devices for retail shoppers. This reliance on mobile makes it crucial for retailers to develop a mobilecomm presence that turns individual smartphones into customized channels for engagement, communication and personalization. Similar to how chatbots have created new efficiencies when communicating with consumers via desktop channels, mobile communication channels are elevating the customer service experience by helping retailers respond faster and more accurately to customer needs.

Spotlight

Online Consultancy Services

OCS has embossed its success-prints by consistently providing IT solutions par excellence to Business Enterprises across the Globe to enhance their competitive advantage globally.

OTHER ARTICLES

How physical retail provides opportunities for consumer outreach

Article | February 11, 2020

As we come off another holiday season, it's worth taking a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds for innovative brands and retailers alike. Only a small minority of consumers these days are brand loyal according to a recent McKinsey report. Most consumers prefer to be in "shopping around" mode instead. Add to that the waning influence of TV advertising. Against this backdrop, it's clear that brand and retail marketers are challenged and need to change up their game. In a world in which TV advertising has lost much of its power, innovative retailers and brands have an opportunity to command consumers' attention through integrated marketing initiatives that include digital experiences and product sampling.

Read More

How Retailers Can Handle an Influx of Store Traffic

Article | February 26, 2020

Amazon.com, Etsy, eBay these are just a few of the top grossing online merchandise sites, dedicated to making the consumer’s retail experience easier than ever. Amazon boasts its two-day shipping guarantee for Prime members, while Etsy caters to the entrepreneurial spirit of the buyer who wants their goods completely customized and unique. In theory, these sites are ideal for the busy American worker, who finds convenience and ease when shopping from the comfort of their living room. But is it enough? Do consumers really prefer shopping online? According to the numbers, the answer is surprisingly no. A recent TimeTrade study found that more than 70 percent of consumers prefer to shop at a brick-and-mortar store over Amazon. In addition, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to purchases made online.

Read More

Retail's secret weapon: Order fulfillment optimization

Article | February 12, 2020

The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.

Read More

Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | April 19, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

Read More

Spotlight

Online Consultancy Services

OCS has embossed its success-prints by consistently providing IT solutions par excellence to Business Enterprises across the Globe to enhance their competitive advantage globally.

Events