4 Ways AI Will Impact Retailers in 2020

YING CHEN | January 22, 2020

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As we greet the new decade, it’s worth pausing to reflect on how technology has impacted retail over the last 10 years, and consider how it will continue to shape this industry over the next 10. In 2009, e-commerce represented 3.9 percent of total retail spending. This number has nearly tripled since, and is expected to continue growing. Online retail spawned direct-to-consumer favorites, like Glossier, Parachute Home, and Warby Parker all of which were founded in the last decade. The late 2010s saw a nod back to brick-and-mortar from these brands and their peers, many of which opened storefronts and pop-up shops. And nothing says 2019 more than Amazon.com's bot-powered stores and a resurrected version of Toys"R"Us coexisting. The common thread? New tech. If the last 10 years were about retail’s relationship with the internet, I’m betting the next decade will have a ton to do with artificial intelligence (AI).

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Spotlight

HOK

HOK is a global design, architecture, engineering and planning firm. Through a network of 23 offices worldwide, HOK provides design excellence and innovation to create places that enrich people's lives and help clients succeed. DesignIntelligence consistently ranks HOK as a leader in sustainable, high-performance design and technology innovation.

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