4 Things ISVs Need to Know About Brick and Mortar Retail

BERNADETTE WILSON | March 6, 2019

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The retail industry has become an extremely competitive place – not just for retailers themselves, but also for ISVs developing solutions for this vertical. Rob Anson, CEO of Vancouver, BC-based ISV Loop Insights, says there is an excellent opportunity for ISVs to provide solutions to the retail industry, but, perhaps in an unexpected place: brick and mortar. Anson says to keep these four things front of mind so the applications you develop will capture retailers’ attention and deliver optimal value: Consumers have grown accustomed to the convenience, ease, and personalization of online shopping. Anson points out, however, “The biggest challenge in retail today is bridging offline and online customer experiences. There are few technologies that tie it all together.” He says shoppers encounter disconnects, for example, when they ask an in-store sales associate about an item they saw or purchased online or when they want real-time access to their loyalty accounts. All of the information shoppers can access online, tailored to their shopping preferences and histories, should also be accessible when they shop in a physical store.

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