4 Things Ecommerce Retailers Must Learn From 1-800-Flowers.com

KAARTIK IYER | March 4, 2019

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Recently, 1800-Flowers.com unveiled a feature that allows users to place their orders using a voice command that would be completed by a chat service. With this, it underlined the fact that it continues to leverage technology in improving customer experience and simultaneously increasing sales.From being a small flower-shop to a chain of flower-shops to a telephone-based retailer and now an online giant that delivers happiness (flowers are one of their offerings), 1800-Flowers.com has come a long, long way.If there’s one thing that 1800-Flowers.com has always done, it’s embracing new ways of reaching out to customers and making their experience easier and more pleasant.  And their huge success with multi-channel and digital marketing holds extremely important lessons for businesses everywhere. Here are the top four things you can learn from 1-800-Flowers.com

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