4 Tactics to Navigate the New Retail Search Frontier

CHRISTI OLSON | July 9, 2018

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Artificial intelligence (AI), voice recognition, virtual and augmented reality (VR/AR), and other innovations are rapidly evolving and are fast becoming embedded in everyday life. As technology gets smarter and creates greater convenience, the ways that consumer engage with brands is also changing. Consumers have come to expect increasingly personalized service and always-on conversations. And the bygone era of brand loyalty has given way to convenience and seamless frictionless experiences. As technology continues to transform the marketplace, the once-linear customer experience lifecycle has become a never-ending cycle of engagement. Here are four tactics that retailers need to know, and how you can make it actionable in search. Consumers are all about convenience and will choose the retail channel that is easiest at the time, be it mobile, online, in-store, social – or even a mix. They expect on-demand transactions and responses 24x7x365.

Spotlight

Sally Beauty

Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional. Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain.

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