3 ways your mobile ecommerce efforts are failing

ANTON KOEKEMOER | November 20, 2018

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Whether you call it mobile ecommerce or m-commerce, there is no denying that mobile and ecommerce are a match made in shopper heaven. As ecommerce marketing continues to adapt and the mobile space continues to grow, it’s only natural that these two channels would merge, offering customers a convenient way to shop from just about anywhere. With that said, there are still a few hiccups that have made it hard for some etailers to integrate their mobile shopping strategies.To understand how to get more from your mobile ecommerce efforts, it can be very useful to first understand where you are going wrong. Here are some of the biggest mistakes that may be putting your strategies back. You could have the most responsive, beautifully designed mobile store, but it will not generate sales unless it is also fast. By its very nature, mobile is a channel that is meant to be fast, easy and convenient.

Spotlight

Emirates Leisure Retail

Emirates Leisure Retail (ELR), a subsidiary of the high profile Emirates Group, owns and operates a wide-ranging portfolio of restaurants, cafés and bars between their Head Office in the UAE and Australia. ELR was formerly part of the MMI group, which over the course of 100 years has created vested businesses in trade, travel, IT, corporate services, leisure retail and liquor.

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