3 ways younger consumers are embracing Easter

KATIE JORDAN | March 25, 2019

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It’s the only time of year to put all your eggs in one basket, and consumers are gearing up for the Easter holiday. Roughly eight in 10 U.S. adults plan to celebrate Easter, spending an average of $151 per person on everything from clothing and candy to cards and flowers. Even consumers who don’t plan to celebrate the holiday find the seasonal sales and goodies hard to resist: About half (48 percent) of those not celebrating still plan to take advantage of Easter-related sales to pick up items, expecting to spend an average of $19. Those under age 35 really embrace every aspect of the holiday, from the traditional to the whimsical. These younger consumers are even more likely than the average adult to say they plan on celebrating Easter and are the only age group that’s seen a consistent increase in those celebrating compared with a decade ago.

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