3 Ways to Improve the Retail Customer Experience With AI

JAFAR ADIBI | August 23, 2019

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Customer experience is quickly becoming the brand differentiator, and there’s no customer experience game-changer potentially bigger than artificial intelligence (AI).In a recent market analysis from UBS, retail ranked among the top industries predicted to be most impacted by AI. It's easy to see why. While online giants like Amazon.com and online disruptors such as Stitch Fix dominate headlines, 85 percent of retail still takes place offline.As such, there’s untold opportunities to merge online and offline experiences, connect what shoppers browse online or offline with personalized offers, and deploy AI and machine learning in ways that boost both in-store and online experiences. Retailers will want to seize the potential. Half of consumers say customer experience is what drives their decision to make a purchase, beating both quality and price. As retailers gear up for the next holiday season, here are three ways that AI will impact the customer experience by making it:

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Chain Store Age

Chain Store Age is the monthly news magazine covering in all major segments of retailing: home centers, supermarkets, drug chains, specialty stores, discount, convenience and department stores. It delivers a wealth of information on retailing trends and the forces behind them, with regular sections covering: store planning and design, facilities maintenance, loss prevention and risk management, finance, real estate, operations, supply chain, retail technology, marketing and human resources.

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