3 ways to improve retail customer loyalty during a code freeze

LINDSAY BLOOM | November 12, 2018

article image
Days are shorter, and marketers can sense a chill in the air. The season of the dreaded "code freeze" is rapidly approaching. Winter is coming.If you aren't familiar, code freezes are a lock down of a company's website that keep IT from making any major changes. This suspension minimizes the risk of introducing flaws to your site's code that could lead to errors and glitches, downtime and purchase interruptions. For retailers and e-commerce businesses, the code freeze is meant to insulate the company from missing any potential revenue during a critical period of time for the business.A code freeze might be initiated during a big product launch or marketing event, but one of the most common times for a prolonged freeze is the busy holiday shopping season. And it's no wonder — holiday sales during November and December reached $691.9 billion in 2017, which included $138.4 billion in online and other non-store sales (up 11.5 percent YOY). That spend is only expected to grow.

Spotlight

SupplyKick

SupplyKick was founded in 2013 with a set of Herman Miller chairs for sale on Amazon. By 2015, we were expanding rapidly by building stunning Amazon solutions for brands across consumer categories. Today, we’ve helped our partner brands sell over $50 million of products on the Amazon Marketplace and are building the next great digital retailer.

OTHER ARTICLES

Factories shift operations in scramble to restock supermarket shelves

Article | March 16, 2020

With supermarkets stripped of food and many other essentials, consumer product companies halted factory runs of niche items such as scented bleach in order to speed up production of more basic merchandise that is in high demand. Brick-and-mortar retailers have warned that hoarding toilet paper, cleaning supplies and food staples was fueling shortages. Amazon.com (AMZN.O), the biggest online retailer, said it sold out of many household staples after orders spiked. As the fast-spreading coronavirus continues to alarm consumers across Europe and the United States, Trump held a phone call on Sunday with 30 executives from grocery stores including Amazon.com’s Whole Foods, Target Corp (TGT.N), Costco Wholesale Corp (COST.O) and Walmart Inc (WMT.N). Trump Administration official Larry Kudlow assured television news viewers that U.S. supply lines were “working pretty well.”

Read More

A Beginner’s Guide To Tablet POS Systems

Article | February 14, 2020

Have you been considering changing your current traditional POS to a tablet POS system? Well, one thing is for sure, you aren’t alone. More and more businesses are making the switch from the bulky point of sale systems to POS touchscreen monitors that offer more mobility. The traditional cash register is almost obsolete. As such, more retailers now trust cloud-based POS systems that run on smart devices like tablets and phones.

Read More

How does Technology help in Business Growth?

Article | February 12, 2021

For every business leader, growth is the key goal. No matter what the size of the business one leads, their strategies revolve around the overall growth of the company. However, the main challenge that they had to face is to gain the lead most cost-effectively and feasibly. Nowadays, businesses are utilizing technology to integrate, automate or redesign their process operations. It has helped them in acquiring streamlined processes, minimal cost, and enhanced production. But how technology can help in strategizing for business growth? Here, the digital transformation of the business is the force driving success and growth. So let’s understand what is needed to gain exceptional results. Cloud Computing & Business Cloud computing has been around for a long time now. It can not only increase efficiency but also offers better security and fast process operation. To make it highly effective and enjoy its full benefits, it’s important to take help from an experienced team. Also, businesses can choose from the wide range of cloud service providers available in the market according to the requirements. Applications Honestly, the number of smartphone users has increased in recent years. So to make the product and services reachable to a larger range of customers, organizations need to hire developers and develop web or mobile apps that are responsive and user friendly. It is the best way for gaining success in any business. Social Media Social media like Instagram, Facebook, Linked In, Twitter, etc. have changed the way people interact with each other and brands. It makes the social media platform a gold mine for businesses. All that an enterprise needs to do is create a business profile and start targeting the potential customers while connecting and engaging with them. It helps in increasing attracting, offering, and sharing products or services with the audience. Big Data Analytics The last and most important factor in any business growth is data. The growth strategy of a business should be supported by relevant and valid data. To use data effectively, business leaders need to learn the way to collect data around the internet and analyze it for achieving valuable insights. With the right data in the pocket, companies can easily adapt powerful strategies, approaches, and plans instantly to give an unbeatable boost to their business. Conclusion Undoubtedly, technology gives a high potential for strategizing foremost business plans. But, the entire process of digitizing business will take time. However, by listening to the customer and identifying the right tools, businesses can enjoy digital value. All that organizations need to do is keep themselves updated with new technology tools and trends that can highly impact the business growth.

Read More

BEST RESTAURANT POS SYSTEMS FOR 2020

Article | February 17, 2020

A good point of sale system can help streamline your restaurant’s processes, from payments to inventory and much more. Today, some of the best POS systems for restaurants incorporate a host of useful tools that can efficiently integrate various processes all on one platform. If you’re a restaurant owner, it can be difficult to figure out which POS system is best for your unique business. While there are many that offer great features, some are better equipped for different service styles, restaurant sizes, budgets, and so on. We’ve reviewed the top 9 restaurant point of sale systems so that you can find the best one for your restaurant business! Whether you’re just opening a restaurant or you’re looking to update your technology, there is sure to be a POS system for your needs.

Read More

Spotlight

SupplyKick

SupplyKick was founded in 2013 with a set of Herman Miller chairs for sale on Amazon. By 2015, we were expanding rapidly by building stunning Amazon solutions for brands across consumer categories. Today, we’ve helped our partner brands sell over $50 million of products on the Amazon Marketplace and are building the next great digital retailer.

Events