3 ways to boost the mobile e-commerce experience

SCOTT VOIGT | May 9, 2018

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We know 84 percent of smartphone users in the U.S. browse, research and compare products via web browser or mobile app but are they buying? Traditionally, most mobile shoppers would begin researching products on their phones before moving to their desktop or going into a store to complete their purchase.While this is still a common path to purchase, trends show more and more customers come to mobile sites ready to buy. Nearly 36 percent of online sales in Q4 2017 were made on mobile, an increase of 20 percent from two years prior. So while desktop may still be the dominant channel, mobile is shifting from a research device to a purchasing tool.So how can you exceed customer expectations and provide a seamless and intuitive mobile shopping experience? When you're optimizing to support mobile shoppers, you need to make sure your site is fast, because 53 percent will leave a mobile website if it takes more than three seconds to load. So how fast is fast enough? E-commerce shops should aim to load in at least three seconds. And don't stop there: Aim to load faster than your biggest competitors. Shoppers who visit fast websites are not only more likely to convert, but also more likely to add additional products to their carts.

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Allcargo Logistics Ltd

Allcargo Logistics Ltd. is a logistics company headquartered in India. Its services comprise global Multimodal Transport Operations (LCL, FCL and air services), pan India CFS & ICD operations, Project Forwarding & Crane Rental, E-commerce logistics, Ship Owning and Contract logistics. With extensive global network and strategic international engagements, it operates across 164 countries through 301 offices. Allcargo Logistics is one of India's largest publicly listed logistics companies. With the acquisition of ECU Worldwide, it is one of the largest LCL service providers in the world.

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