3 Ways Retailers Can Align Their Sales Funnel to Digital Strategies

UDAYAN BOSE | March 28, 2019

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During the 2018 holiday season, retailers saw stellar e-commerce year-over-year growth of over 15 percent. This upward trend was seen across retail categories, desktop and mobile. Average order values also indicated that even though shoppers took advantage of sale items, they spent their savings and then some on additional items. Of course, some retailers didn't perform as well as others. Those that invested heavily in integrated e-commerce strategies delivered the strongest YoY gains. In order to be an overachiever, retailers need to create a unified approach that goes beyond their digital strategies and aligns the overall marketing plan with their entire sales funnel. Below are the three priorities for retailers to meet this challenge in 2019.

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