3 Ways Location Technology is Changing Retail

| February 27, 2020

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Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

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At MATCHESFASHION.COM we are on a mission to offer the most personal luxury shopping experience in the world. We are renowned and respected for the relationships we build with clients and our brand partnerships. To achieve our ambition, we capitalise on our unique combination of technical savviness and global innovation mixed with curated content.

OTHER ARTICLES

How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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3 Ways Location Technology is Changing Retail

Article | February 27, 2020

Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

Read More

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | February 10, 2020

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

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TD Bank retail leader talks payment innovation, POS transformation

Article | February 13, 2020

One of the most transformative customer experiences is happening at the point of sale retail consumers are tapping and swiping more than ever compared to handing over cold hard cash. A driving force is the innovation taking place in retail payment as the cashierless storefront slowly takes root and young shoppers don't want to be bothered with even the credit card transaction time. Retail Customer Experience reached out to Mike Rittler, general manager of retail card services and personal lending at TD Bank, to get his perspective on retail POS, trends, consumer expectations and the retail purchase experience.

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Spotlight

MATCHESFASHION.COM

At MATCHESFASHION.COM we are on a mission to offer the most personal luxury shopping experience in the world. We are renowned and respected for the relationships we build with clients and our brand partnerships. To achieve our ambition, we capitalise on our unique combination of technical savviness and global innovation mixed with curated content.

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