3 Ways Location Technology is Changing Retail

| February 27, 2020

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Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

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Retail Excellence

Established in 1995, Retail Excellence is owned by the members, for the members. We are a not for profits organisation designed to support our members in key areas. Retail Excellence involves over 1,800 member companies employing over 110,000 people.

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POS SOLUTIONS

We Have No Idea What We’re Doing

Article | March 12, 2020

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Retail Excellence

Established in 1995, Retail Excellence is owned by the members, for the members. We are a not for profits organisation designed to support our members in key areas. Retail Excellence involves over 1,800 member companies employing over 110,000 people.

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