3 ways digital maps improve customer experiences

ROBERT SZYNGIEL | December 11, 2018

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Digital maps have become an indispensable part of our daily lives. According to a recent Alpha Beta study commissioned by Google, $1.2 trillion of sales worldwide can be tied to digital maps.But while you may know how much easier maps have made your life, let's take a look at three ways that retailers can use digital maps to improve customer experiences: Per the Google study, a staggering 94 percent of searches for local businesses or services involve digital maps. A further 52 percent of study respondents went on record to say that they would not have been able to make a recent purchase without the help of digital maps. With map real estate becoming increasingly crowded, it is imperative that you provide as much valuable information as a consumer needs in order to make a purchase decision. Otherwise, you may lose out on potential sales. Luckily, Google makes it easy for a business to manage the information that accompanies its business listings in a map search.

Spotlight

eCommerce Outdoors

eCommerce Outdoors (TD Associates, LLC) is a customer-centric marketing company and multi-channel specialty retailer that operates two physical retail store locations in Southern New Jersey and seven online stores that sell outdoor products to consumers throughout the USA and the globe. Their first eCommerce store, TackleDirect.com, World’s Premier Fishing Outfitter, began in 1997 and is a growing leader in the online sporting goods category. They stock and ship over 90,000 outdoor products from 800 premium brands to over 200 countries worldwide from their Egg Harbor Twp, NJ and Ocean City, NJ locations.

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