3 ways digital maps improve customer experiences

ROBERT SZYNGIEL | December 11, 2018

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Digital maps have become an indispensable part of our daily lives. According to a recent Alpha Beta study commissioned by Google, $1.2 trillion of sales worldwide can be tied to digital maps.But while you may know how much easier maps have made your life, let's take a look at three ways that retailers can use digital maps to improve customer experiences: Per the Google study, a staggering 94 percent of searches for local businesses or services involve digital maps. A further 52 percent of study respondents went on record to say that they would not have been able to make a recent purchase without the help of digital maps. With map real estate becoming increasingly crowded, it is imperative that you provide as much valuable information as a consumer needs in order to make a purchase decision. Otherwise, you may lose out on potential sales. Luckily, Google makes it easy for a business to manage the information that accompanies its business listings in a map search.

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