3 ways data leads the way for retail disruption

KARLIE FRANK | February 8, 2019

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Retailers think differently about the customer experience today than they did 10 years ago. As Ralph Lauren CIO Janet Sherlock noted in a session at The Girls’ Lounge at NRF 2019: Retail’s Big Show, “Data is at the forefront of everything, and the customer is the center of everything.” The panel, which also included fashion designer Nicky Hilton, Hammitt founder and CEO Tony Drockton, Bulletin co-founder and COO Ali Kreigsman and Resulticks CEO Redickaa Subrammanian, highlighted three ways technology is changing the way we shop. Savvy retailers leverage data to connect their physical stores to the online world. That unification provides a seamless experience for customers and creates one cohesive brand identity. For example, if a customer is shopping online and marks a few items as favorites or places them in their cart, a retailer can leverage beacons and tracking technology the next time that customer visits their local store to notify a sales associate to proactively place those items in a fitting room.

Spotlight

Alabbar Enterprises - Retail, Food and Beverage

Alabbar Enterprises is the parent company for a variety of retail & franchise operations based in both the Middle East and Asia. RSH Ltd:- the leading pan-Asian marketer, distributor and retailer of international brand names. The company’s extensive portfolio of lifestyle products covers four key categories, sports, golf, lifestyle and fashion.

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Alabbar Enterprises - Retail, Food and Beverage

Alabbar Enterprises is the parent company for a variety of retail & franchise operations based in both the Middle East and Asia. RSH Ltd:- the leading pan-Asian marketer, distributor and retailer of international brand names. The company’s extensive portfolio of lifestyle products covers four key categories, sports, golf, lifestyle and fashion.

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