3 Things Missing From Walmart's Strategy To Beat Amazon

PANOS MOURDOUKOUTAS | December 8, 2018

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Walmart’s strategy to beat Amazon is missing three things: the brand, the logistics, and a community of third party sellers.This seems to be the case despite the fact that Walmart is beginning to look like Amazon. When it comes to technology that is. The retail giant has been paying top dollars to recruit software developer talent. It has also spent heavily to acquire digital commerce technologies.“Walmart is following closely behind Amazon in the race to dominate the retail space,” says Keith Ryu, CEO of Fountain. “The retail juggernaut has made major investments in its digital commerce initiatives introducing in-store mobile checkout and combining big data insights and AI for automated merchandising and unique product recommendations.” In addition, Walmart has been effective in integrating on-line and off-line shopping.

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