3 Strategies to Improve Customer Acquisition and Retention

CURTIS TINGLE | April 25, 2019

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Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out from the competition and engage with them in meaningful ways. It’s been proven and well-documented that retention is more cost effective compared to acquisition, yet oftentimes marketers fail to engage customers post-purchase to make them excited about a repeat buy. To build brand loyalty, marketers must hone in on preferences of individual customers to ensure they're capturing shopper attention and activating them with relevant touchpoints throughout the entire purchase journey.

Spotlight

True Value Company

True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years’ experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University all within a flexible model which requires no membership. Serving over 4,400 stores worldwide, additional information on True Value is available at www.truevaluecompany.com.

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Spotlight

True Value Company

True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years’ experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University all within a flexible model which requires no membership. Serving over 4,400 stores worldwide, additional information on True Value is available at www.truevaluecompany.com.

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