3 strategies revealed by National Pork Board research could help retailers engage Hispanic shoppers

ELIZABETH CRAWFORD | October 31, 2019

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As the largest minority in the US and with a buying power predicted to reach $1.7 trillion by 2020 an estimated $95 billion of which goes to CPGs annually the US Hispanic and Latino population represents a powerful consumer segment with which most mainstream grocery retailers are failing to engage fully, according to new research from the National Pork Board. Based on in-depth interviews, shop-alongs, dine-alongs and a survey of more than 11,000 consumers, including 2,000 Latino and Hispanic shoppers, research commissioned by the National Pork Board released this month reveals nearly half of Hispanics and Latinos do not shop at mainstream retailers as their.

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Wilsons Leather

Wilsons Leather is a leading specialty retailer of quality accessories and outerwear. We are dedicated to providing luxury and style at exceptional values for the fashion conscious consumer. Our history dates back to 1899 as Bermans Leather, a leather garment manufacturer and factory outlet retailer. Bermans Leather and Wilsons House of Suede and Leather merged in 1988, becoming Wilsons Leather. In July 2008, G-III Apparel Group purchased Wilsons Leather's Outlet and Ecommerce Divisions.

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