3 Research-Backed Ways to Get Better Results From Your E-Commerce Blog

| March 26, 2019

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Not just because content marketing is a super effective tactic for building trust, generating leads, and increasing sales. (Though it is really good at these things!)But because—quite simply—other marketing methods aren’t doing their jobs as effectively anymore. Or, at least, they’re not able to do it on their own.Direct response product advertising, for instance, is great at some things. It gets people to take action immediately. It’s easy to objectively measure. And it’s especially useful for brands just starting out who need to quickly sell products to grow their business. Timeliness. Product ads only appeal to people who are in the buying mindset. E-commerce marketers need to deal with the fact that people aren’t always ready to buy something—especially not right away, and especially from a brand they’re not familiar with.

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OTHER ARTICLES

Amazon could win big in the post-coronavirus retail economy

Article | March 19, 2020

Pundits are already speculating about the post-coronavirus culture and economy. Among the lasting, potential changes are more diversified supply chains, the mainstreaming of online education, more companies embracing work from home, stricter hygiene rules for restaurants and hotels (that survive) and other public places. And beyond all that, a great deal more online shopping. Unlike any other single event in our lives perhaps, the coronavirus and related economic fallout have the potential to massively shift U.S. consumer buying patterns. For the several years before the virus, we were seeing store closures and retail bankruptcies — the so-called retail apocalypse. That will be exacerbated and accelerated by the coronavirus and impending recession.

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3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | March 8, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

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What the coronavirus means for DTC brands

Article | April 2, 2020

In the past several weeks, over 100 retailers both legacy and DTC have temporarily shuttered their doors or reduced hours to help stop the spread of the coronavirus. For digitally native brands, which operate few stores relative to more traditional players, the move to operating exclusively online, in theory, should have come with little disruption to business. But that hasn't been the case. Online spending at ThirdLove during the week of March 16 fell 39% week over week, while Poshmark fell 30% and StitchFix fell 9% during that same period, according to Edison Trends data shared with Retail Dive. As a whole, direct-to-consumer brand week-over-week spending fell 7% on average between March 2 and March 22. Comparatively, the average week-over-week increase for these brands from Jan. 6 to March 1 was 1%, according to the data.

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3 Reasons Why Divante is The Solution To Your eCommerce Software Needs

Article | March 3, 2020

If you own a business, then hiring an eCommerce Software house is vital and will help you to gain a competitive advantage. An excellent eCommerce software house will provide you with software solutions that help you to manage your online business. All around the world, businesses are utilizing eCommerce software to help them with their online stores. Developing an eCommerce platform is not easy and the process is more detailed and elaborate than building a website. However, once eCommerce software has been set-up, users will find it easier to navigate through the platform perform simple tasks such as buying and selling. eCommerce software can help you with: Organizing your online inventory

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We specialize in turning first assignments into successful partnerships because our goal is to satisfy our clients in the long term. We operate like investment bankers of human capital, constantly seeking the best executive talent that considerably improves the profitability of our clients.

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