3 Research-Backed Ways to Get Better Results From Your E-Commerce Blog

| March 26, 2019

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Not just because content marketing is a super effective tactic for building trust, generating leads, and increasing sales. (Though it is really good at these things!)But because—quite simply—other marketing methods aren’t doing their jobs as effectively anymore. Or, at least, they’re not able to do it on their own.Direct response product advertising, for instance, is great at some things. It gets people to take action immediately. It’s easy to objectively measure. And it’s especially useful for brands just starting out who need to quickly sell products to grow their business. Timeliness. Product ads only appeal to people who are in the buying mindset. E-commerce marketers need to deal with the fact that people aren’t always ready to buy something—especially not right away, and especially from a brand they’re not familiar with.

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Quiverr

Quiverr is a leader in full-service Amazon Marketplace Optimization. Our mission is simple: to help brands drive more revenue and profit on Amazon.Quiverr helps brands increase their revenue utilizing years of understanding Amazon’s A9 search algorithm, advertising platforms, conversion rate optimization, channel management, and more.

OTHER ARTICLES

what impact will it have on convenience stores?

Article | March 16, 2020

The Internet of Things (IoT) is not an elegant phrase, but for independent retailers, it is an important one. It refers the way in which computing devices embedded in everyday objects can communicate with each other. In shops, this could mean anything from shelf-edge labels to fridges, to vending machines to security cameras. For cameras, the IoT provides the connections necessary to record, analyse and identify known thieves who might enter your shop. Nick Fisher, chief executive of Facewatch, has high hopes the system could help his company become a major benefit to retailers of all sizes. He says: “Convenience stores are a significant market for us. They have high footfall, a problem with theft and there are not enough police to help stop it.”

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TD Bank retail leader talks payment innovation, POS transformation

Article | March 16, 2020

One of the most transformative customer experiences is happening at the point of sale retail consumers are tapping and swiping more than ever compared to handing over cold hard cash. A driving force is the innovation taking place in retail payment as the cashierless storefront slowly takes root and young shoppers don't want to be bothered with even the credit card transaction time. Retail Customer Experience reached out to Mike Rittler, general manager of retail card services and personal lending at TD Bank, to get his perspective on retail POS, trends, consumer expectations and the retail purchase experience.

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SEE WHO IS SPEAKING AT MPC20!

Article | March 16, 2020

This year, we’ve rounded up an incredible lineup of industry experts to share their knowledge about the latest FinTech technologies, innovations, and trends for our now virtual MPC20. Our generous sponsors are covering your ticket in full—a $599 expense. If you haven’t locked down your seat yet, you can do so here using the code VICTORY2020 for your complimentary discount: As a guest, you can expect the same quality content as years past, now with virtual perks such as an exclusive digital wallet, gift cards, attendee rewards, and more. We’ll cover key topics including the post-COVID consumer journey, the COVID-19 impact on payments, the 5G future, and other relevant topics.

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Why retailers need to embrace renewable energy in 2020

Article | March 16, 2020

We’re constantly being pummelled by bad climate news. Despite the efforts of individual countries and international organizations, a November 2019 report by the United Nations asserted that “countries collectively failed to stop the growth in global GHG emissions.” This has led to increasing average global temperatures and the unquestionable need for deeper and faster emission cuts. But the private sector can’t sit idly by waiting for governments to act – it’s time for retailers to step up and be leaders in the fight against climate change. And for businesses, research is proving that prioritizing sustainability is beneficial for long-term financial success.

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Spotlight

Quiverr

Quiverr is a leader in full-service Amazon Marketplace Optimization. Our mission is simple: to help brands drive more revenue and profit on Amazon.Quiverr helps brands increase their revenue utilizing years of understanding Amazon’s A9 search algorithm, advertising platforms, conversion rate optimization, channel management, and more.

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