3 Reasons Why D-to-C Brands Should Say ‘Yes’ to Amazon

DANI NADEL | February 5, 2020

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Modern direct-to-consumer (D-to-C) brands, which tend to be digitally native, have cracked the code on the contemporary shopper. Through a unique combination of brand voice, value proposition and storytelling, these brands have created memorable, end-to-end experiences that resonate with consumers on a deep, emotional level. As a result, Forrester forecasts that online spending for D-to-C products will increase by 18 percent annually through 2022. Despite their swift emergence and command over the digital landscape, many of these brands are experiencing growing pains as they mature, particularly when it comes to accelerating demand, building and maintaining customer loyalty, and translating their own customer data into long-term return on investment.

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ibs started operations in 2003 as a software company that has since become a melting pot of design, marketing and technology with award winning work across web, mobile, e-commerce, social media, digitization of business, Internet of things and plain old strategic consulting. Our solutions power e-commerce platforms of some of the largest retailers in India and banking solutions for leading banks. Our strategic inputs have helped leading Indian Telcos and global FMCG majors grow businesses. With over 150 employees, ibs is poised to become the leading solution provider to the internet first corporate

OTHER ARTICLES

Traffic to US retail stores has almost entirely vanished due to Covid-19

Article | April 1, 2020

At many malls and retail stores around the US, foot traffic has been in decline for some time. Even so, they’ve never seen anything like this. In a research note sent to clients today, investment firm Cowen and Company estimated total foot traffic to US retailers was down 97.6% for the week through March 27 compared to the same time last year. It has come to a “near complete halt,” Cowen said, following the outbreak of the new coronavirus. Many stores across the country are closed, of course, so shoppers couldn’t visit even if they wanted. Retailers have voluntarily shuttered stores to protect workers and help slow the virus’s spread. Simon Property Group, the largest mall owner in the US, closed its malls through at least the end of March.

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Retail's secret weapon: Order fulfillment optimization

Article | February 12, 2020

The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.

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Gap is the Latest Retailer to Get Into Resale, Partners With thredUP

Article | February 24, 2020

Gap is the latest retailer to dip its toes into the secondhand apparel market, following the lead of Macy’s, Nordstrom and others, in a bid to stay relevant in an industry shaken by changing consumer tastes. The company announced last week that it has partnered with resale platform thredUP, which bills itself as the largest online consignment and thrift store. In select Gap, Banana Republic, Athleta, and Janie and Jack stores, thredUP bags and labels will now be available for customers to mail in their clothes, in exchange for credits to use at Gap’s portfolio of stores. Macy’s, J.C. Penney and J.Crew’s Madewell brand have also partnered with thredUP in recent months.

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Retail Sales See Record-Breaking Drop, and More COVID-19 News

Article | April 15, 2020

Here are the latest stories to emerge as retailers and brands deal with the impact that the global spread of the coronavirus has had on their businesses. This daily update offers retail executives the chance to stay-up-to-date on all that's happening within the retail industry, particularly as they put into motion their own COVID-19 response plans. Retail sales saw their biggest monthly drop on record during March 2020 as the COVID-19 pandemic forced many retailers to temporarily close across the nation, the National Retail Federation reported. However, grocery store sales climbed, as well as sales from other "essential" retailers, offsetting some of the decline.

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Spotlight

ibs unified

ibs started operations in 2003 as a software company that has since become a melting pot of design, marketing and technology with award winning work across web, mobile, e-commerce, social media, digitization of business, Internet of things and plain old strategic consulting. Our solutions power e-commerce platforms of some of the largest retailers in India and banking solutions for leading banks. Our strategic inputs have helped leading Indian Telcos and global FMCG majors grow businesses. With over 150 employees, ibs is poised to become the leading solution provider to the internet first corporate

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