3 Major Ecommerce Trends That Will Only Get Bigger in 2018

ROTEM GAL | November 6, 2017

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Desktop-driven ecommerce sales may be plateauing, but data from comScore shows that as a whole, online sales are booming. Sales from mobile devices are now leading the charge, with an annual growth rate (59%) that eclipses desktop (17%).Ecommerce as a whole still seems to have plenty of space to grow before it hits a ceiling. Online retail still only makes up approximately 12% of total retail sales. This percentage continues to creep up year after year, though, with record-shattering shopping figures and new mobile trends providing shoppers with more accessibility, flexibility and security when it comes to purchasing products.As we approach 2018 and what the future holds for digital merchants, it’s crucial to reflect and assess the ecommerce trends that have defined 2017 so far. More and more merchants are boasting omni-channel presences to reach buyers online, offline and on-the-go. Meanwhile, the importance of speedy shipping, social engagement and a lack of hidden fees remain paramount for high-performing retailers online.

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