3 Key Online Strategies for Cyber Week II

DAVID FEINLEIB | October 23, 2018

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Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II.Cyber Week II begins on Christmas Day when shoppers flood the market to nab online deals with their newly received gift cards. In fact, for general shopping queries (such as “shopping near me” or “store hours”), there are an incredible 34% more searches on Christmas Day than on Black Friday.Improving online product content can help brands and their retailers ensure Cyber Week II shopping goes off without a hitch, and can help them make the most of one of the highest shopping periods of the year. Here are three key parts of a successful Cyber Week II strategy.

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Online Commerce Group

Online Commerce Group is a leading niche online retailer of upscale outdoor and indoor living space products for residential and commercial markets, offering custom cushions and pillows (www.CushionSource.com), custom umbrellas (www.UmbrellaSource.com), commercial furnishings (www.CommercialSiteFurnishings.com), teak furniture (www.HighlandTaylor.com) and more.

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