3 Forces driving disruption beyond retail

KRISTINA STEWART | October 12, 2018

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Hindsight is 20/20. But looking back shows the past as linear — we can draw a straight line from where we were to where we are. It’s figuring out where we’re going that can be complicated. Brands already know change is coming. Now they have to know how to imagine it — and that’s where the challenge lies, according to radical Ventures CEO Pascal Finette (above). “We’re getting disruption wrong,” Finette said, speaking at NRF’s Shop.org conference in Las Vegas last month. “Disruption is this weird word. Everybody talks about it, nobody understands it and everybody is scared by it.”

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