3 Essential Elements You Need For Your ECommerce Lead Nurturing Campaign

| October 23, 2019

article image
Welcome to The ECommerce Marketer and Barketer! A series dedicated to providing you with essential ECommerce Marketing tips and strategies to help your company increase sales today! Join our Marketing Associate, Kara Susvilla, and star Barketer, Hazel, as they dive into PAW-some ECommerce marketing tips sure to have you coming back for more.

Spotlight

Restaurant Solutions, Inc.

Our mission is to provide a cost-effective restaurant management system for independent restaurants that our competitors are unable to replicate. Our restaurant management system is backed by a service that focuses on educating our clients on how to continually succeed, and our dedicated industry experts provide every RSI client with the knowledge, support and systems they need to reach their financial goals each and every day!

OTHER ARTICLES

How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

Read More

A Beginner’s Guide To Tablet POS Systems

Article | February 14, 2020

Have you been considering changing your current traditional POS to a tablet POS system? Well, one thing is for sure, you aren’t alone. More and more businesses are making the switch from the bulky point of sale systems to POS touchscreen monitors that offer more mobility. The traditional cash register is almost obsolete. As such, more retailers now trust cloud-based POS systems that run on smart devices like tablets and phones.

Read More

How field research can help retailers reach untapped sales opportunities

Article | April 20, 2020

When you think of field research, you might think of an archeologist bent over a dig site investigating civilizations from the past, excavating the terrain and sifting out important artifacts. In marketing, field research is also about the study of the human experience and uncovering those important pieces of knowledge — but as they pertain to your business. Field research can give you insights into your customers' pain points, what they need to solve their problems, their thoughts on how your product helps or even what where they feel your services might be improved.

Read More

Retail supply chains will be held liable for price gouging

Article | March 22, 2020

Texas Attorney General Ken Paxton today issued a stern warning to retail suppliers, including those who supply grocery stores and pharmacies, that state law strictly prohibits price gouging in the wake of a declared disaster. Price gouging laws apply to any person or entity selling necessities at an exorbitant or excessive price after a disaster has been declared by the Governor or President. This prohibition includes those who supply retailers. Under the Texas Deceptive Trade Practices Act, any price-gougers may be required to reimburse consumers and may be held liable for civil penalties of up to $10,000 per violation with an additional penalty of up to $250,000 if the affected consumers are elderly.

Read More

Spotlight

Restaurant Solutions, Inc.

Our mission is to provide a cost-effective restaurant management system for independent restaurants that our competitors are unable to replicate. Our restaurant management system is backed by a service that focuses on educating our clients on how to continually succeed, and our dedicated industry experts provide every RSI client with the knowledge, support and systems they need to reach their financial goals each and every day!

Events