3 email ROI metrics retailers often ignore

Retailers expend a great deal of effort measuring the sales impact of their email campaigns. Retail marketers will run A/B tests to determine the subject line that will get the most people to open, arrange the content to maximize and highlight their call-to-action, and then use traditional open/click/conversion numbers to determine how well it performed. Rinse. Repeat. Pretty graphics can even make them visually interesting and help to create nice PowerPoint presentations for the bosses upstairs. These aren't the only standards for email marketing success, though. In many cases, in fact, they're woefully inadequate for determining the true ROI of a campaign. If that's all you're looking at, you're likely only skimming the surface of how email is impacting your business's bottom line. While some retailers are online only or exclusively brick and mortar, it is common for most consumer-facing companies to have a combination of both online and in-person sales.

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Terral Shopping Centers

Terral Shopping Centers is a Terral group company, with more than 20 years of experience in the market. Terral Shopping Centers is an integrated company specialized in the development, administration and commercialization of shopping centers, with a focus on innovation and the generation of results.

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POS Solutions

Top 10 Must-Read Point of Sale Books for Businesses to Master Payments

Article | February 15, 2024

Discover top point of sale books and dive into valuable insights, strategies, and industry tactics to optimize payment systems, improve CX, and stay at the forefront of emerging trends in the market. Point of sale (POS) solutions serve as the cornerstone of payment processing, encompassing the technology, processes, and strategies in evolving business landscape today. These solutions are the pivotal intersection where customers and businesses come together to complete purchases, making it a critical component of any business' infrastructure. They enable businesses to streamline sales processes, accurately track inventory, gain valuable insights into customer behavior, and optimize overall efficiency. As businesses strive to optimize payment processes, enhance customer experiences, and safeguard sensitive data, the need for comprehensive resources becomes paramount. The article provides carefully curated point of sale books, offering invaluable insights, strategies, and industry best practices to empower businesses to navigate the intricacies of payment systems confidently. By embracing the wealth of information contained within these must-read POS books, organizations can gain a competitive edge, improve operational efficiency, foster customer loyalty, and unlock the full potential of their payment infrastructure. Design and Implementation of Electronic Payment System Gateway Author – Olayinka Owolabi, Ailya Izhar, Aihab Khan, Malik Sikandar, Wajeeh Javed, and Shiraz Baig A comprehensive book, ‘Design and Implementation of Electronic Payment System Gateway’, provides an overview of the crucial role played by electronic payment system gateways in facilitating secure and efficient transactions. The book addresses the key requirements of both customers and merchants in utilizing a trustworthy and robust gateway for online payments. Recognizing the prevailing skepticism surrounding local online payment systems, the authors, Olayinka Owolabi, Ailya Izhar, Aihab Khan, Malik Sikandar, Wajeeh Javed, and Shiraz Baig, emphasize the need for enhanced security and privacy measures to instill confidence among users. With a focus on meeting diverse needs and ensuring a seamless user experience, this book is an invaluable resource for businesses seeking to navigate the complexities of electronic payment systems and establish a reliable gateway that inspires trust and delivers optimal performance. A Small Business Guide to Understanding Cloud-Based Point of Sale (POS) Systems Author – Keith Christy ‘A Small Business Guide to Understanding Cloud-Based Point of Sale (POS) Systems’ offers a comprehensive resource for business owners seeking to harness the power of cloud-based POS systems for driving growth and enhancing operational efficiency. The POS book, authored by Keith Christy, highlights the inherent advantages of cloud-based solutions, empowering business owners to manage their operations and generate revenue from anywhere in the world. With a focus on leveraging the right applications to optimize business performance, the book provides valuable insights into selecting the ideal POS system by outlining seven crucial questions to ask potential vendors. Additionally, it emphasizes the long-term benefits of cloud-based systems, showcasing how they can effectively engage customers even after they have left the premises and make informed decisions, save time, reduce costs, and unlock the full potential of their POS investment. Payment Gateway Solutions: Everything You Need to Know Author – Anirudh Kataria An indispensable resource tailored for online business owners, ‘Payment Gateway Solutions: Everything You Need to Know,’ provides a comprehensive understanding of payment gateways. With beginners in mind, this book presents a detailed exploration of all essential aspects related to payment gateways. It acknowledges that not everyone possesses expertise in this domain and therefore, provides a concise yet comprehensive summary of payment gateway fundamentals. From core concepts to practical implementation strategies, the author, Anirudh Kataria, offers invaluable insights into the functioning of payment gateways and how they can effectively charge customers in their online businesses. With the knowledge acquired from this resource, readers can confidently navigate the intricacies of payment gateway solutions and make informed decisions for their enterprises. High Risk Merchant Account & Payment Gateway Solutions Author – Anirudh Kataria Authored by renowned industry expert Anirudh Kataria, ‘High Risk Merchant Account & Payment Gateway Solutions’ is an invaluable resource that caters to new entrepreneurs embarking on their business ventures with utmost fidelity. The author intends to provide practical and valuable information to assist readers in comprehending various business strategies and their potential outcomes. This book aims to empower individuals and enhance their confidence in navigating the complexities of establishing a business by sharing personal insights and tricks. With a focus on learning and personal growth, the book comprehensively explains high-risk merchant account establishment and effective payment gateway solutions. By immersing themselves in this vast pool of knowledge, readers can acquire the necessary skills and understanding to overcome barriers and challenges along their entrepreneurial journey. Payment Gateway Secrets Author – Avinash Chandra ‘Payment Gateway Secrets’ is a comprehensive book written specifically for startups, small businesses, and brands seeking guidance in selecting the ideal payment gateway for their eCommerce stores. Acknowledging the challenges entrepreneurs face in making this critical decision, the author, Avinash Chandra, presents a thoughtfully curated list of the top 10 best online payment gateways in India. With a focus on providing valuable insights and recommendations, this book simplifies the process of choosing the most suitable payment gateway. Readers can gain a thorough understanding of their unique features, benefits, and applicability to various business needs. Regardless of whether readers are running startups, small businesses, or established brands, this resource empowers them to navigate the complex landscape of payment gateways and optimize the success of their eCommerce endeavors. Proposed Gateway Architecture for an E-Payment System Author – Ankush Khere, Mayur Patankar, and Klesh Shrirame The book, ‘Proposed Gateway Architecture for an E-Payment System,’ offers a detailed overview of electronic Payment Gateway Architecture, addressing the requirements from both customers and merchants' perspectives. The book identifies the prevalent lack of trust in local online payment gateways due to security concerns and aims to provide a secure electronic payment system that fulfills all requirements while prioritizing security and privacy. The authors, Ankush Khere, Mayur Patankar, and Klesh Shrirame, designed and developed a Proposed Gateway Architecture for E-Payment System with multilevel packet security, instilling trust in customers. Furthermore, the book conducts a comparative evaluation of various e-payment systems available, analyzing their features, advantages, and disadvantages for customers, merchants, e-payment service providers, and financial institutions. Payments Systems in the U.S. - Third Edition: A Guide for the Payments Professional Author – Carol Coye Benson, Scott Loftesness, and Russ Jones A definitive resource, ‘Payments Systems in the U.S. - Third Edition: A Guide for the Payments Professional,’ provides an insightful examination of the various payment systems operating within the United States. The authors, Carol Coye Benson, Scott Loftesness, and Russ Jones, delve into the inner workings of these systems, encompassing cards, checks, Automated Clearing House (ACH), wires, and cash, which facilitate the seamless movement of funds between consumers and enterprises. With the third edition featuring updated information on each system, an additional chapter on payments innovation, and a glossary of industry terminology, readers can stay abreast of the latest developments and enhance their expertise in navigating the dynamic landscape of payment systems in the United States. The Payments Industry: The Complete Beginner's Guide to Payment Systems Author – Nate Seidel ‘The Payments Industry: The Complete Beginner's Guide to Payment Systems’ serves as a fundamental resource that offers a detailed introduction to the realm of payment systems. With a focus on the electronic infrastructure enabling seamless money transfers between bank accounts, the author, Nate Seidel, explores the underlying hardware, software, and communication networks that form the backbone of these systems. The book encompasses a wide range of payment methods, including credit cards, debit cards, and digital wallets and elucidates the essential role played by payment systems as the 'plumbing' for financial transactions. This guide equips beginners with a solid foundation in understanding the payments industry, enabling them to navigate its complexities and make informed decisions in this ever-evolving landscape. Payment Processes for Identity Federations: the SAML-based Payment Approach Author – David J. Lutz Authored by David J. Lutz, ‘Payment Processes for Identity Federations: the SAML-based Payment Approach’ is a definitive resource that provides a complete exploration of payment processes within identity federations, with a specific focus on the Security Assertion Markup Language (SAML)-based payment approach. This authoritative book delves into the unique challenges and considerations involved in integrating payment systems within the framework of identity federations. It also offers valuable insights into how businesses can leverage their existing identity federation infrastructure to enable seamless and secure payment transactions. With a strong emphasis on both the business implications and technical intricacies, this book serves as an indispensable reference for payment professionals, identity federation stakeholders, and individuals seeking a deeper understanding of the intersection between payment processes and identity federations. Trusting Mobile Payment: How The Trust-Factor Forms the Mobile Payment Process Author – Andrea Bauer With extensive expertise and profound industry insights, Andrea Bauer presents a comprehensive exploration of the role of trust in the development and establishment of mobile payment services in the book: Trusting Mobile Payment: How The Trust-Factor Forms the Mobile Payment Process. Bauer delves into the complicated question of trust, examining its precise nature, functions within the realm of technical solutions, and the essential aspects and determinants relevant to mobile payment services. With meticulous analysis, the book offers valuable insights into the complex dynamics between trust and mobile payments, catering to the needs of businesses and stakeholders navigating the evolving landscape of mobile payment systems. It stands as an authoritative resource, equipping industry professionals and researchers with a comprehensive understanding of the interplay between trust and the mobile payment process. Conclusion Mastering payments is an essential endeavor for any business aiming for success in the digital era. Delving into the wealth of knowledge presented in the top 10 must-read point of sale books, individuals can acquire an all-around understanding of payment systems, optimize customer experiences, implement robust security measures, and stay abreast of emerging trends. These POS quick books offer distinct perspectives and practical strategies that can be directly applied to enhance growth, bolster security, and provide exceptional payment experiences within a business. With these invaluable resources in hand, individuals can embark on a transformative journey toward becoming experts in the field of payments.

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POS Solutions

Why Retailers Need to Adopt Cloud POS Software?

Article | April 4, 2024

There is no denying the fact that being adaptable, smart, lean, and agile is the key to remaining profitable in today’s fiercely competitive retail space. And this requires retailers to stay technologically updated and upgrade payment solutions to offer the convenience and satisfaction customers are looking for. To keep up with today's customers, businesses need modern payment solutions that enable them to respond quickly to changes in the market and make it easy to sell both in-store and online. This is made possible by cloud technology. When it comes to B2B software as a service (SaaS), cloud point of sale (POS) software has transformed the retail business sector by providing greater flexibility, convenience, mobility, and scalability than ever before. Most POS software available today either already works in the cloud or is getting ready to do so. Key Features Compelling Retailers to Migrate towards Cloud POS Solutions Once thought of as tools only needed to keep track of sales records, POS platforms, especially cloud-based POS, have grown into powerful platforms in the past few years that can integrate a wide range of retail operations, such as marketing, inventory, data analytics, and accounting, among others. Here are some of the most important features encouraging retail stores to use cloud-based POS systems: Real-Time and Centralized Inventory Management Modern cloud-based POS solutions enable retailers to start selling online along with managing inventory after the product sale, return, or exchange of the product. It also provides reliable, accurate, and real-time information, allowing retailers to make smarter decisions, increase sales, and enhance communication for in-store and out-of-store operations. Flexibility to Work from Anywhere, Anytime This is a crucial feature. Using a cloud-based retail POS solution, retailers can access vital information from anywhere in the world, at any point in time. Providing convenience is second to none. Moreover, it can assist retailers in making more insightful and faster business decisions with access to warehouse activity, individual sales channel performance, sales, staff, and customers—and benefit from clear, actionable reports. Manage Customers from Every Channel in One Dashboard Today, retail consumers shop locally, digitally, and cost-consciously. What's important to note is that being omnichannel is not only about making sales in all channels, but also about providing shoppers with a smooth and seamless shopping experience. This means making it as simple as possible for customers to locate your online or offline store, buy from you, interact with your business, or even return some products. Cloud-based POS solutions assist retailers in having a centralized view of their entire retail business along with managing all sales, customers, logistics, replenishment, and inventory in a single, central cloud database dashboard. Maximum Security and Reliability Data security and reliability are both crucial features of cloud-based POS. Cloud-based systems are far more secure than on-premise server-based systems. In the case of on-premises POS, retailers are responsible for all the security measures, making data vulnerable to disgruntled staff or external hackers. Using cloud-based retail POS, the data is stored on the cloud servers equipped robust with firewalls and security systems, providing maximum data security to the retailers. Final Thoughts Following the industry's initial skepticism of this new development, every retail business is likely to shift towards cloud POS today or tomorrow. Hence, leading cloud POS companies are emphasizing on launching innovative solutions to cater to the demand for advanced POS solutions in the forthcoming years.

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POS Solutions, Ecommerce Merchandising

Retail POS Strategies for Seamless Checkout Experiences

Article | June 7, 2024

Discover effective retail POS strategies to transform retail checkout into a smooth, customer-friendly process. Enhance shopping experiences with latest retail point of sale system features. Contents 1. Seamless Checkout Experiences: The New Retail Standard 2. Comprehensive Strategies for Checkout Optimization 3. Latest Trends in POS Systems 3.1. Cloud-Based Deployment: A Growing Preference 3.2. Mobile POS systems 3.3. AI in POS systems 3.4. Robust Data Privacy 3.5. POS System Integration for Retailers 3.6. Advanced Analytics for Market Segmentation 4. POS System Features for Retail Success 5. The Road Ahead for Retail Checkout 1. Seamless Checkout Experiences: The New Retail Standard In the fast-paced world of ecommerce, consumers are not just looking for the perfect products but also a seamless and hassle-free shopping experience. Retail POS strategies that address the checkout challenge head-on convert consumers’ buying intent into action. The rapid pace of digitalization, especially in the retail and restaurant sectors across North America, Europe, and the Middle East & Africa, has significantly fueled the adoption of POS software. POS systems assist restaurants in dynamic ways to increase their ROI and popularity. This transformation is aligned with the global move towards cashless transactions, propelling the demand for reliable and efficient POS systems. From the psychology of a shopper to the technical nuances of payment processing, every aspect needs to be covered to ensure that checkout experiences not only meet but exceed customer expectations. Security and trust, the cornerstones of any successful e-commerce operation, are also scrutinized when making decisions related to effective retail POS strategies. That means taking a deep dive into the latest advancements in encryption, fraud detection, and secure payment gateways, ensuring that retail ecosystems are equipped to protect customers and businesses effectively. With the rise of mobile commerce and the influence of social media marketing, shopping has become an activity that fits into the brief interludes of a consumer's day. In such moments, a complicated or unclear checkout process can deter potential sales, highlighting the importance of simplicity and efficiency at this final, critical stage of the shopping journey. Research indicates that a significant factor in shopping cart abandonment is the absence of preferred payment options, with many consumers also discouraged by the need to manually enter extensive payment details. This suggests a clear opportunity for retailers to capture lost revenue by simplifying the payment process and offering a wider array of payment options. The concept of frictionless checkout gains prominence, particularly during the holiday season when time is of the essence for shoppers. Retailers can enhance the checkout experience by minimizing the need for consumers to enter new information or perform unnecessary actions. Implementing single-click purchasing and standardized wallet flows can significantly expedite the checkout process, reducing cart abandonment and fostering customer loyalty. In the digital realm, where personal and financial information is exchanged with ease, establishing robust security measures is imperative to protect transactions and build consumer trust. 2. Comprehensive Strategies for Checkout Optimization Optimizing the checkout process is pivotal for retail success, especially during the bustling holiday season. A smooth, efficient checkout not only enhances customer satisfaction but also drives sales. The ultimate objective of strategies for enhanced retail transactions is increased sales and deeper market penetration. Amasty.com highlighted how embracing a global strategy and facilitating easier transactions for customers worldwide can significantly broaden a company's market presence. Exemplifying, We Are Knitters, an e-commerce platform based in Spain known for its knitting kits and supplies, it explained how the platform successfully ventured into 15 new countries. This expansion was made possible through a strategic partnership with Stripe, integrated via Magento, which provided the flexibility in payment options essential for gaining the trust of a diverse new customer base across the US, France, and Germany. Moreover, Magento's integration with Stripe and seamless checkout experience ensured that We Are Knitters could reliably manage a surge in orders during April 2020, demonstrating the effectiveness of their global expansion strategy. Here's a comprehensive look at strategies for checkout optimization, incorporating various industry terms and practices to achieve the benefits of advanced POS features for retail success: Frictionless Transaction Process: Retailers should focus on minimizing the steps to complete a purchase, leveraging advanced POS software and digital transformation in retail to streamline operations. Regularly updating and maintaining POS systems would ensure optimal performance, security, and customer satisfaction. Secure Data Retention: Implementing secure data retention practices is a pivotal step towards accelerating the checkout experience. By securely saving customer information upon their consent, an online platform can swiftly recall these details for future transactions. This method not only expedites the checkout process by eliminating redundant data entry but also significantly minimizes the chance of input errors. Adopt Next-Gen POS System Features: Modern POS strategies include integrating next-gen POS system features that support various payment methods and enhance retail checkout strategies. Features like mobile payments, contactless transactions, and personalized shopping experiences cater to the modern consumer's expectations. Focus on Strategic POS Implementation: Ensure that the system aligns with the retailer's overall sales and marketing strategies. This includes integrating inventory management to keep track of stock levels in real-time and using data analytics for personalized marketing efforts. Optimize Retail Checkout: To optimize checkout in retail, it's essential to streamline the checkout flow, reduce wait times, and remove all unnecessary steps. Strategies for enhanced retail transactions include offering multiple payment options and simplifying the user interface. Leverage Advanced Retail Tech: The future of retail checkout lies in the adoption of advanced technologies. This includes mobile POS systems that allow for payments anywhere in the store, self-checkout options for customers who prefer a DIY approach, and the integration of AI to predict and fulfill customer needs proactively. Personalized Retail Experience: Personalization is key to optimizing the retail checkout experience. From greeting customers by name to offering expedited shipping options, small touches can significantly improve the retail checkout experience. By collecting and analyzing customer data, retailers can also offer personalized recommendations, promotions, and payment options. This not only enhances the customer's experience but also increases the likelihood of repeat business. Incorporating these strategies into retail operations can significantly improve checkout process, leading to higher customer satisfaction and increased sales. By focusing on these areas, retailers can reduce cart abandonment rates and enhance their sales, ensuring a positive shopping experience that encourages customers to return. 3. Latest Trends in POS Systems The surge in demand for bespoke POS software solutions across various industries is a pivotal growth driver of next-gen POS system features. These solutions facilitate enhanced operational efficiency, enabling businesses to concentrate on core activities with their technological advancements while leveraging advanced analytics and customer management tools. The North American and EMEA POS software market, integral to the rapidly evolving retail and hospitality sectors, stands as a testament to the shift towards digital transactions. With a market size valued at $6,553.1 million in 2021, it is projected to experience robust growth, reaching $21,140.1 million by 2031, at a CAGR of 12.7%. This growth trajectory is underpinned by the burgeoning demand for sophisticated, user-centric POS solutions across diverse corporate sectors, aiming to streamline operations and enhance customer engagement. Advancements in modern retail checkout are a testament to the continuous evolution of POS software. Let’s study the latest trends in retail point of sale technology and advancements in POS systems. 3.1. Cloud-Based Deployment: A Growing Preference The shift towards cloud-based POS solutions is notable, providing businesses with the agility to manage operations remotely and scale as per evolving needs. This trend is particularly beneficial for SMEs seeking cost-effective, scalable solutions. Cloud deployment is emerging as the preferred choice for its remote accessibility and scalability. However, on-premises solutions remain relevant for businesses prioritizing data control and security within their IT infrastructure. 3.2. Mobile POS systems Digital transformation in retail has led to the growing popularity of mobile POS solutions. This trend reflects a dynamic balance in the market, where the longstanding dominance of fixed POS systems, particularly in traditional retail and restaurant environments, is being complemented and, in some cases, challenged by the advantages offered by mobile alternatives. With COVID-19, people have witnessed a surge in using contactless payment methods. This trend gave way to contactless payments using mobile phones and similar devices, which will likely transcend from a temporary to a new norm. [Source: hostmerchantservices] Android POS systems have been gaining traction as mobility is especially beneficial for businesses that operate outside traditional settings, such as outdoor markets, pop-up stores, and food trucks, as well as for those looking to enhance customer service by reducing wait times and streamlining payment processes right at the table or the point of decision. 3.3. AI in POS systems The integration of AI into POS systems signifies a leap towards adapting swiftly to industry-specific needs. Coupled with machine learning, POS systems will offer personalized customer recommendations based on purchase history, making personalized shopping experiences the standard. 3.4. Robust Data Privacy Robust data security festures in POS systems has emerged as a critical trend in safeguarding customer information and maintaining trust. The retail giant fell victim to one of the largest and most publicized data breaches of all time in late 2013 after attackers infected its POS systems with the Trojan.POSRAM malware and stole PII and payment card information on as many as 70 million target customers. Target ended up settling a class action suit from the breach for $39 million and incurring another $19.9 million in associated legal costs. [Source: digitalguardian] With the rise of sophisticated cyber-attacks, implementing application whitelisting, and maintaining up-to-date software with regular vulnerability assessments cannot be overstated. These measures, along with network segmentation, two-factor authentication, and continuous monitoring for threats, will continue to hold importance in order to thwart POS security compromises and protecting sensitive payment information. 3.5. POS System Integration for Retailers POS integrations offer retailers a unified, detailed overview of their operations, linking customer management, inventory tracking, employee scheduling, and financial flows transparently. These integrations enable tailored compensation for employees with varied responsibilities, adjusting wages according to the role and time worked, thus streamlining payroll processes. Time and attendance features automate tracking and compliance, reducing manual effort and ensuring accuracy. Commission calculations are simplified, directly integrating with payroll solutions for immediate compensation adjustments. 3.6. Advanced Analytics for Market Segmentation To stay competitive, businesses are utilizing the advanced analytics capabilities of modern POS systems. These insights can drive strategic decisions, optimize operations, and enhance customer experiences. The retail sector, followed closely by hospitality, represents the largest market share, leveraging POS software for comprehensive management solutions, from inventory to customer loyalty programs. Insights are helpful for geo-based decisions also. North America, particularly the US, and Europe are the primary markets for POS software, driven by robust retail and hospitality sectors. The Middle East & Africa region, although at a nascent stage, shows promising growth potential, attributed to increasing digitalization and economic diversification efforts. 4. POS System Features for Retail Success Selecting the right POS system is crucial for the success of any business. Focusing on the below-mentioned integrated features can enhance efficiency, customer satisfaction, and sales: Sales Management: Automate the sales process with real-time reporting and inventory updates, facilitating quick, accurate transactions and seamless stock control. Inventory Management: Implement advanced features for real-time stock level maintenance, accurate forecasting, and minimization of waste, ensuring product availability and optimizing storage costs. Customer Relationship Management (CRM): Utilize tools for building strong customer relationships. Implement loyalty programs and integrate marketing efforts to boost retention and engage effectively with your audience. Employee Management: Streamline staff scheduling, payroll, and performance tracking. Automated reporting aids in efficient workforce management, enhancing productivity and job satisfaction. Analytics and Reporting: Gain invaluable insights with comprehensive analytics on sales trends, inventory management, and customer behavior, enabling data-driven decisions that drive growth. Loyalty Programs and Offers: Encourage repeat business with loyalty programs that reward customer loyalty, thereby enhancing customer retention and increasing sales. Marketing Integrations: Leverage software that integrates seamlessly with email marketing and social media platforms, simplifying your marketing efforts and amplifying customer engagement. It is vital to note that the hardware components must not be ignored during a discussion on ideal POS system. The shift towards simpler, more intuitive POS hardware is significantly improving the retail experience by focusing on enhanced mobility and streamlined operational efficiency. A thorough knowledge of key features and hardware not only streamlines business operations, but also provides a foundation for sustained growth and customer satisfaction. 5. The Road Ahead for Retail Checkout The road ahead for retail checkout is marked by technological innovation, consumer-centric strategies, and a heightened focus on security. Retailers who adapt to these evolving trends, embracing the capabilities of advanced POS systems, will position themselves for success in the dynamic retail ecosystem. The future of retail checkout is not just about transactions; it’s about creating memorable shopping experiences that foster loyalty and drive growth. The future also lies in the continuous innovation of POS systems. As technology advances, so do the opportunities for retailers to create more engaging, efficient, and secure shopping experiences. Embracing these changes and adapting to the latest trends will be key for retailers aiming to stay competitive and meet the evolving expectations of their customers.

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Restaurant POS

Top 5 Reasons Why Modern Restaurant Needs Integrated POS Solutions

Article | November 11, 2022

Introduction Due to the dynamic nature of the industry and the ever-evolving demands of its customers, restaurant business owners are facing a unique set of challenges. This is compelling them to streamline their operations to meet customers' rising expectations while maintaining perfect control over all aspects of their establishment. In addition, emerging innovative technology solutions are rapidly changing the world of payment systems, and the restaurant industry is the best example of it. Today, opening a restaurant is more than just serving food and making money. It is about providing a memorable experience to the customers and retaining them. As a robust restaurant point-of-sale (POS) solution assist in delivering a better customer experience, pacing up the ordering process, and managing inventory, among others, it is gaining huge popularity in the sector. Why Does Restaurant Need to Invest in Modern POS Systems Today? As the trends of online food ordering at dine-in and competition in the hospitality industry continue to deepen, it is becoming imperative for restaurant owners to efficiently manage the point of sale for their eatery. Also, the growing need for faster customer food service, efficient employee scheduling, and effective inventory management is encouraging business owners to adopt innovative restaurant technologies, such as restaurant POS systems. Here are some of the main reasons restaurants should integrate modern POS solutions. Effective Ordering Processes The ordering process, being the nerve center for restaurants, is one such aspect that needs serious attention. As food ordering processes that take a long time can significantly hamper the customer experience and satisfaction, owners of food establishments are aiming at leveraging novel restaurant POS systems to streamline and ease the food ordering processes. Increase Cash Flow Optimum cash flow is the backbone of any business. If restaurants are unable to maintain enough cash flow, they will have difficulties staying in business in the long run. Since restaurants are able to serve more customers per hour with fast-paced POS technology, allowing for greater sales and increased cash flow, business owners are aiming to deploy these modern POS solutions. Organize and Track Profit and Loss Keeping an accurate track of the income and expenses is of great importance for understanding the financial position of the eatery and creating an effective strategy to increase its revenue. A POS system can assist business owners in preparing a settlement at the end of each day, week, and month, keeping track of the ROI, and organizing profit and loss. Offer Security to Customers Customers or guests are increasingly using various cashless modes for transactions, such as credit cards, online banking, and others, for making payments. With increasing instances of customer data theft, guests are increasingly concerned about their data privacy and payment credentials. Hence, several food establishments are emphasizing embracing restaurant POS software to offer enhanced security to customers. Build Customer Database In today's highly competitive world, engaging and retaining customers is crucial for the success of businesses, especially in the restaurant industry. As the latest POS solutions aid restaurants in enhancing customer communications and loyalty, along with improving customer relationship management by building a customer database, these solutions are increasingly being sought in the sector. The Ending Thought With the emergence of innovative trends in the hospitality industry and the ever-changing needs of customers, it is becoming difficult for restaurant owners to keep the customers happy and build credibility in the long run. Since modern restaurant POS systems with advanced integrated technologies, such as artificial intelligence, can assist these restaurants in overcoming these obstacles along with providing numerous advantages, including cost reduction and increased ROI, these systems are anticipated to become a necessity for restaurants in the coming years.

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Spotlight

Terral Shopping Centers

Terral Shopping Centers is a Terral group company, with more than 20 years of experience in the market. Terral Shopping Centers is an integrated company specialized in the development, administration and commercialization of shopping centers, with a focus on innovation and the generation of results.

Related News

POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

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POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

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POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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POS Retail

Leading Wireless Retail Platform Provider Real Time Technologies Continues Growth and Expansion With Acquisition of Your Ware Software

Real Time Technologies (RT²) | January 24, 2024

Real Time Technologies, Inc (RT²), the largest enterprise front-end software platform serving Fortune 500 companies in the U.S. wireless industry, announced today its acquisition of Your Ware Software, a provider of customized business intelligence, sales, and compensation reporting for the wireless retail postpaid channel. Trusted by tier-one telecom carriers to provide retail activation, point-of-sale (POS), payments, business intelligence, and inventory management solutions, RT²'s acquisition of Your Ware Software adds key capabilities to its burgeoning retail wireless store solutions, enabling further expansion into postpaid channels for customers. The purchase is expected to add access to another 4,000 postpaid locations for RT²'s industry-leading wireless retail platform, setting the company up for another banner year in 2024. "The acquisition of Your Ware significantly expands RT²'s presence in the postpaid retail environment and adds to our long-standing success as the leading enterprise POS and Payments provider in prepaid wireless channels," said Omar Azrag, CEO of RT². "The Your Ware team has similar DNA to RT² and brings a world-class level of service specializing in building and deploying customized solutions for the postpaid channel. We are thrilled to have them part of the RT2 family," says Ali Koumaiha, Founder & CPO of RT². "For 22 years, Your Ware Software has designed POS, inventory management, and commission-tracking software for authorized retailers representing tier-one U.S. telecom carriers. Our team of world-class developers and engineers are excited to join the RT² family and continue to serve our customers with the industry-leading products and services they've come to expect. This deal is a triumph for our employees and our customers," says Chris Jones, CEO of Your Ware Software. Neither party disclosed the terms of the deal at this time, and it will remain confidential. In August of 2022, RT² acquired IAS, formerly Qpay from InComm Payments, specializing in customizable payment and technology solutions and the payment processor of choice for retailers, master agents and wireless carriers. RT² has since transformed and simplified the payment offering with an industry-first service model, much to the delight of their long-term customers. About Real Time Technologies (RT²) RT² offers the most flexible cutting-edge Retail Management Solutions that encompass POS, inventory management, payment services, frontline employee management & engagement, business intelligence, and digital automation tools for the wireless industry. RT² support Fortune 500 companies unify their customer experience and remove pain points across multiple retail touch points. Now serving over 14,000 retail locations across the US, Territories, and Canada. RT² prides itself on fostering a family culture and a dynamic work environment where team members are set up to make meaningful contributions across the organization. Learn more at www.rt2.com.

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POS Solutions

XY Retail Introduces Cutting-Edge Order Management System for Luxury Retailers

XY Retail | January 08, 2024

XY Retail, a leader in innovative retail solutions, today announces the launch of its latest product, an advanced Order Management System (OMS) that comes fully pre-integrated with the XY Point of Sale (POS) and Clienteling solutions. In response to evolving retailer needs, XY Retail has engineered a comprehensive OMS that not only streamlines order processing but also works seamlessly with the existing XY POS and Clienteling systems. This integrated approach marks a significant leap forward in providing retailers with a unified platform to enhance operational efficiency, customer engagement, and overall business performance. The XY Retail OMS offers: End-to-End Integration: The XY OMS is intricately woven into the fabric of the XY POS and Clienteling systems, fostering a holistic retail ecosystem. This end-to-end integration ensures a fluid and synchronized customer experience across all touchpoints. Effortless Order Processing: With a user-friendly interface, the OMS simplifies and accelerates order management, from initiation to fulfillment. Retailers can now seamlessly track and fulfill customer orders with precision. Real-Time Inventory Visibility: Leveraging the synergy with the XY POS, the OMS provides real-time visibility into inventory levels. This empowers retailers to optimize stock, minimize overstock or stockouts, and enhance overall inventory management. Clienteling Enhancement: The integrated OMS elevates the clienteling experience by consolidating customer information from POS transactions and order history. Sales associates can access a comprehensive view of customer interactions, preferences, and purchase history, enabling personalized and targeted engagement. Data-Driven Decision Making: Harnessing the power of interconnected systems, the XY Retail OMS enables data-driven decision-making. Retailers can gain valuable insights into customer behavior, inventory trends, and sales performance, facilitating strategic planning and business growth. "We're excited to introduce our integrated Order Management System, marking a significant step in advancing retail operations,” said Susan Jeffers, CEO of XY Retail. “By seamlessly merging order management with our POS and Clienteling systems, we provide retailers with a powerful tool to navigate the complexities of modern commerce efficiently and strategically. This integration underscores our commitment to delivering innovative solutions, enhancing operational efficiency, and empowering our clients to stay ahead in a dynamic industry." About XY Retail XY Retail is a trailblazer in the world of unified commerce solutions, revolutionizing the retail landscape with cutting-edge technology and innovation. Our microservices based, API-first, cloud-native platform seamlessly and vertically integrates mobile point of sale, order management, clienteling, and omnichannel capabilities, empowering global brands to deliver unparalleled customer experiences. With a commitment to excellence and a vision for the future of retail, XY Retail is at the forefront of shaping the next generation of innovative and dynamic commerce.

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POS Retail

GK Announces GK Engage, a Highly Personalized Loyalty Solution for Any Retail Touch Point Including Mobile Devices and Point-of-Sale

Business Wire | September 28, 2023

GK today announced its latest solution, GK Engage, a modern, comprehensive and AI-powered loyalty program for every omnichannel retail touch point. This solution empowers retailers to create highly contextualized and personalized outreach including messaging, discounts and rewards that improve customer lifetime value and enrich a retailer’s competitive differentiation. GK Engage was announced at GK’s first-ever Retail Innovation Summit for the Americas, which is taking place Sept. 25-26 in Raleigh, North Carolina. Attendees can view GK Engage, alongside other GK solutions, at the newly unveiled GK Customer Experience Center. GK is a world leader in point-of-sale (POS) technology and, as a result, its product team has talked with retailers who wanted more out of their loyalty systems. To fill this gap, GK developed GK Engage, a modern take on loyalty. The solution draws inspiration from two successful GK solutions, MCA, GK’s mobile loyalty program, and T+ Loyalty. These predecessor technologies have serviced more than one billion transactions per year for over six million registered users. Now, GK Engage customers will reap these benefits at scale using one comprehensive platform that works across a diverse range of online and in-store retail touch points. GK Engage provides retailers with real-time, AI-driven, personalized loyalty offers that surprise and delight customers. The complete solution creates loyalty tiers that automatically track all customer interactions and generate relevant campaigns to safeguard long-term retailer relationships and customer lifetime value. GK Engage can be integrated with merchandise master data and customer data to ensure all recommendations, promotions, coupons and more are beneficial to the individual customer, as well as the retailer’s current inventory availability and financial goals. What’s more, GK Engage is already integrated into GK’s OmniPOS solution across all touch points including traditional POS, self-checkout kiosks, mobile, and frictionless store technology like GK GO. “GK Engage was created for any retailer, regardless of where they are in their loyalty journey,” said Michael Jaszczyk, chief digital transformation officer, GK and CEO, GK Americas. “The solution is extremely flexible. For some retailers, GK Engage will serve as a complete solution, while others may integrate the solution into a CRM or an existing customer offer system. I look forward to presenting GK Engage alongside our other innovative solutions at the now unveiled GK Customer Experience Center.” Today and tomorrow, GK customers and partners from across the U.S., Latin America and Canada are gathering at GK’s US headquarters in Raleigh, North Carolina to take part in the 2023 GK Retail Innovation Summit. In addition to hearing from renowned retail experts like Greg Buzek, founder and president, IHL Group, attendees can visit GK’s new Customer Experience Center. The center showcases GK technology and allows viewers to envision a modern, efficient and exceptional shopper experience across various key touch points including the point-of-sale, the fuel pump and the e-commerce site. At the Customer Experience Center, prospective retail customers can hear from solution experts who will help them to design the best solution deployment for their end-customers. The technology featured in the center includes GK Engage, GK OmniPOS, self check-out, GK Drive, GK GO, GK AIR (artificial intelligence for retail) and fraud prevention solutions from Fujitsu, which invested in GK as a strategic investor earlier this year. About GK GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, like OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touch points. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

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