21m Africans shopped online in 2017, says report

BANKOLE ORIJA | December 28, 2018

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According to recent figures from the United Nations Conference on Trade and Development (UNCTAD) approximately 21 million shoppers in Africa in 2017 helped drive a market valued at US$5.7 billion in sales.“Digital entrepreneurship is growing in Africa, but at different speed in different countries. While comprehensive data are lacking on the extent to which African businesses are selling online, anecdotal evidence of more e-commerce activity in the enterprises sector is starting to emerge,” stated the UNCTAD Nairobi Manifesto on the Digital Economy and Inclusive Development in Africa.“More and more micro, small and medium sized enterprises (MSMEs) recognise the importance of digitalisation to participate in domestic and international value chains,” the report continued.Kenya, Nigeria and South Africa are said to account for almost half of the e-commerce market in Africa, while Mauritius was highly ranked in the E-commerce Index.

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