2018 Retail Marketing Calendar

| December 7, 2017

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Back by popular demand, our retail marketing calendar helps shops and ecommerce businesses plan for key seasonal events for the coming year. Use this calendar to plan events that you can promote on your website and through social media and be sure to add local events and key dates for your industry. Many of the ideas here can be used across a variety of channels and will help you boost sales throughout the year.

Spotlight

Hobby Lobby

In 1970, entrepreneurs David and Barbara Green, along with their young family, began making miniature picture frames in their garage. A few years later, on August 3, 1972, the Green family opened the first Hobby Lobby store with a mere 300 square feet of retail space. Hobby Lobby has not stopped growing since.

OTHER ARTICLES

How Retail Security Can Welcome IoT Innovations Without Putting Customers at Risk

Article | March 11, 2020

Retail businesses, from mom-and-pop shops to major department stores, are investing heavily in technology to enhance the in-store experience. With the imminent arrival of mainstream 5G, smarter systems are expected to dominate the retail space as the internet of things (IoT) expands. But as we know from connected device deployments in other sectors, such as financial services and healthcare, the IoT is fraught with security vulnerabilities. For retail security, the risks of deploying IoT devices are no less dire. As organizations rely more on the IoT to enable internet connection at every stage of the retail process, protecting IoT infrastructure is critical. Getting on board with the right mindset can go a long way toward achieving a win-win for retail security.

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The Retail Industry and the Persistent Digital Threat Landscape

Article | March 17, 2020

In today’s age of digital transformation, retailers have changed the ways in which they interact and engage with consumers — starting with online shopping and e-commerce experience. In order for retail organizations to remain competitive, an omnichannel experience is critical, and with that, retail organizations are relying heavily on websites, mobile apps, online marketplaces, and social media to promote products, sell goods and even provide customer service. As competition to acquire and retain customers continues to increase, many retailers are also expanding their efforts to include social media and digital advertising platforms to enter new markets, generate awareness, and connect with potential customers. However, retailers aren’t the only ones that are targeting the opportunities online and digital platforms offer. Cybercriminals also recognize the opportunities that online platforms represent for retailers, and are seeking to exploit their market share and revenue potential.

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Retail warehouses - omni-channel fulfilment essential or Coronavirus breeding grounds?

Article | March 31, 2020

Recent coverage of the pressures on the retail supply chains during the current global health crisis has made reference to the essential roles of the back end warehouses and distribution centers that power the fulfilment of online orders. In recent days, these have come front-and-center of attention as concern has grown about the well-being of the people working in them. Ocado’s robotic warehouses are very far from the norm. Behind the scenes at the vast majority of facilities is a human workforce now in search of reassurance that their health is being taken into account.

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How AI is changing the face of modern web design for retailers

Article | April 15, 2020

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in an enticing way that convinces customers to buy. Web design plays an important role in this. While a website needs to appeal aesthetically, it also needs to provide a simple user experience from landing on the page through to purchase.

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Spotlight

Hobby Lobby

In 1970, entrepreneurs David and Barbara Green, along with their young family, began making miniature picture frames in their garage. A few years later, on August 3, 1972, the Green family opened the first Hobby Lobby store with a mere 300 square feet of retail space. Hobby Lobby has not stopped growing since.

Events