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2018 Merchandising Solutions
February 20, 2018 | 95 views
WIS International is a leading retail solutions company. WIS provides physical inventory counts and retail merchandising services. Dynamic career opportunities at all levels are available with WIS.
Article | September 22, 2022
Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.
Article | December 1, 2022
Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.
Article | July 12, 2022
Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.
Article | February 10, 2020
“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.
retaildive | November 14, 2018
Imagine this: A customer needs something to wear for a special occasion, so they come into your store. You’ve hired plenty of associates, but they just stand there, waiting for the customer to come to them. The customer has a question about sizing and finally seek out an associate who then provides the response “Sure! Wait time is approximately ten minutes”. The customer is left alone again. As a retail owner or manager, you’d be completely bewildered, right? Unfortunately, this is exactly what happens every day to customers who shop online. We go on a website in search of something, but often struggle to find what we need and either move on or end up ordering the wrong item. AI-powered chatbots have made this experience better, offering answers to frequently asked questions and helping route customers to the right agent when necessary. These bots are helping save the customer from walking away, but yet the shopping experience is still pretty impersonal.
retaildive | November 13, 2018
The world of sports retail has not been quiet this year. The trouble arguably started in February, when former Lululemon CEO Laurent Potdevin resigned from his position following claims of misconduct. Things got worse for the sector from there. Nike was the next athletics retailer to come under scrutiny with the departure of Trevor Edwards. The then-Nike brand president was widely viewed as a potential successor to CEO Mark Parker, and his ousting served as a catalyst for a mass exodus of leadership at the company. The reexamination of corporate culture at Nike stretched out over the intervening months, leading to higher salaries for some employees, promotions for others and a lawsuit which alleged that gender discrimination issues at Nike are more systemic than just a few instances.
retaildive | November 09, 2018
Remember when Black Friday shopping didn't start until the day after Thanksgiving? Or how consumers had to get up that day at dawn o'thirty to trek down to their favorite store because that was the only way to get the best deals of the season? Online shopping has made in-person holiday shopping less of a necessity, as consumers can now search for the best holiday deals 24/7, while still in their pajamas. But brick-and-mortar stores want to bring back the good old days of having consumers actually venture into the stores, and there's no better time for that than the upcoming holidays. With record numbers of holiday dollars expected to be spent online according to some estimates, this isn't an easy ask. Brick-and-mortar retailers are searching for ways to offer benefits that online stores can't. Competing on price isn't a successful long-term strategy, and offering personalized services may not be enough. Retailers are looking at new ways to connect with consumers, by creating experiences.
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