2016 UK FASHION RETAIL

| January 22, 2018

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In December 2015 we surveyed 3,622 UK consumers and asked them about their fashion shopping habits including brand preference, wallet share, brand engagement, problem experience and social media usage.

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BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

OTHER ARTICLES

How is Point of Sale Software Changing in 2020?

Article | June 25, 2020

All great businesses are blooming on the edifice of POS, which stands for Point of Sale System. Every inch of your business consistency, management, and profits is subjected wholly and solely to the retail POS system. As we all are aware of its importance in a business and how effectively it tends to expand business empires and profits. In other words, a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter. This is all it does, and all of these tasks are simple, but they are reassuring business tactics that ensure promising gains and remarkable retail growth.

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3 SEO Lessons from Amazon for Ecommerce Product Pages

Article | March 8, 2020

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages. Product names are important for Amazon’s site search. Thus merchants tend to go overboard there. The principle, however, is the same for optimizing search on Google or Amazon. Highly descriptive product names such as “Deck Plus #10 x 3-in Ceramic Deck Screws” leave little doubt both to searchers scanning the results page and to search engine algorithms. However, when a product name is more general, such as “Cuisinart Electric Cordless Tea Kettle,” neither searchers nor engines know with certainty what’s on the page. Which Cuisinart electric kettle is it? Stainless steel or plastic? Big or small?

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How A Toy Retailer Is Adding Quality Play Time To Quarantine

Article | March 25, 2020

There are 32 million kids under the age of 14 in the U.S. This week, and for who knows how much longer, they will be home from school due to the COVID-19 crisis. It may sound like a situation that will try the patience of any parent. But Bill Onderdonk, COO of high-end toy and game company KiwiCo, tells PYMNTS CEO Karen Webster that he thinks he has a solution. “If you want to spend quality time with your kids, they’re great projects for two or three people to do together,” he said. “So that’s sort of the other flip side of this crisis. On a broader scale, parents are concerned about how much time kids are spending in front of screens, whether that’s video games, phones or social media. Our products are a great alternative, because they are engaging and fun for kids.”

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How Point of Sale Software Can Improve Your Business Success

Article | February 20, 2020

As a business owner, utilizing technology may seem challenging or unnecessary, especially if you have been running your business without it for the last few years. There’s nothing wrong with doing business the old-fashioned way, but the time will come when you will need to embrace technology to remain competitive in your industry. But with all the apps and software available for small-to-medium businesses, which one should you prioritize?

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Spotlight

BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

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