19 Branding Lessons From 5 Top Retailers

| June 18, 2019

article image
The top five retailers in the U.S. recorded nearly $230 billion in revenue last year ($228.4 billion to be exact). They must be doing something right. Walmart, Amazon.com, Costco, Walgreens, and Home Depot have each built strong brand identities, and all benefit from powerful household recognition and brand equity. These top retail businesses know that their brand is invaluable. These are the businesses that we should be learning from.

Spotlight

Neelansh Exports

Neelansh Exports was started in the year 2001 by Varsha Jariwala, a Textile Designer. The company is in Export of Handicrafts items, specialises in Zari items. It's parent company 'Manherlal Mohanlal & Co'. is in wholesale of Zari, which is an eighty five years old company and has a whole sale outlet in the prime market of Delhi that is located in Chandni Chowk, Kinari Bazar. It was initially started by their Grand Father in Surat, manufacturing Zari there with marketing outlets in Delhi , Bombay , Lahore , Peshawar and Amritsar . Neelansh Exports deals in Decorative Christmas Ornaments, Hangings, Embroidered Purses, Pouches, Bags, Fashion Jewellery, Angel Hair, Tinsel & Tussle made out of Zari.

OTHER ARTICLES

3 Ways Location Technology is Changing Retail

Article | February 27, 2020

Changes fire rapidly in today’s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailers should take heed: online shopping illustrates innovative experiences that capture consumer attention and provide inspiration in stores. Today, e-commerce platforms allow retailers to personalize shopping experiences, uncover data behind every decision, and move customers efficiently through the purchase path. While stores have struggled to do the same, location technology has helped make up the difference.

Read More

Why retailers need to embrace renewable energy in 2020

Article | February 28, 2020

We’re constantly being pummelled by bad climate news. Despite the efforts of individual countries and international organizations, a November 2019 report by the United Nations asserted that “countries collectively failed to stop the growth in global GHG emissions.” This has led to increasing average global temperatures and the unquestionable need for deeper and faster emission cuts. But the private sector can’t sit idly by waiting for governments to act – it’s time for retailers to step up and be leaders in the fight against climate change. And for businesses, research is proving that prioritizing sustainability is beneficial for long-term financial success.

Read More

Amazon Go Grocery Opens Largest Contactless Retail Store in Seattle

Article | February 25, 2020

Amazon Go Grocery has opened to shoppers in Seattle at 610 E. Pike Street. The grocery store is running on a unique concept in retail, called “Just Walk Out Shopping”. The Amazon Go Grocery now allows shoppers to come in, take what you want, and just walk out. A totally seamless and cashless physical store that offers everything you could ask for! Amazon Go Grocery offers from fresh produce and meat and seafood to bakery items and household essentials plus easy-to-make dinner options. In addition, Amazon members now also have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns.

Read More

How Art Van went from a retail juggernaut to a house afire

Article | March 8, 2020

The Warren-based retailer's sudden announcement that it would wind down operations comes only three years after its late founder, Art Van Elslander, sold the company to a Boston-based private equity firm, Thomas H. Lee Partners LP, in an estimated $550 million deal. How did a seemingly healthy, valuable and beloved company go so wrong so fast? After its 2017 acquisition, Thomas H. Lee set an aggressive strategy to open 200 more stores and double revenue to $2 billion by 2020. But being saddled with roughly $400 million in debt and no financial cushion to respond to the disruption of changing furniture habits left Art Van's business model sitting on a tinderbox. Management missteps were all the fuel needed to burn the house down.

Read More

Spotlight

Neelansh Exports

Neelansh Exports was started in the year 2001 by Varsha Jariwala, a Textile Designer. The company is in Export of Handicrafts items, specialises in Zari items. It's parent company 'Manherlal Mohanlal & Co'. is in wholesale of Zari, which is an eighty five years old company and has a whole sale outlet in the prime market of Delhi that is located in Chandni Chowk, Kinari Bazar. It was initially started by their Grand Father in Surat, manufacturing Zari there with marketing outlets in Delhi , Bombay , Lahore , Peshawar and Amritsar . Neelansh Exports deals in Decorative Christmas Ornaments, Hangings, Embroidered Purses, Pouches, Bags, Fashion Jewellery, Angel Hair, Tinsel & Tussle made out of Zari.

Events