10 tips for designing commerce experiences for the majority

KELLY GOETSCH | December 19, 2018

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Though I live in a small town in Wisconsin, I spend my working days traveling or in cyberspace with with colleagues, partners and customers from around the world. The Wall Street Journal recently named my town, Wausau, as the "Most Middle Class City in the United States." While still on the forefront of technology, I'm able to witness how average Americans in a town of 39,000 in a mostly rural area interact with the technology that companies in technology hubs like Silicon Valley and Berlin build. My day-to-day life is considerably different from many of my colleagues who live and work in technology hubs, where you'd be looked at as crazy if you tried to pay with a check at a grocery store. It's a very different world.

Spotlight

Sobeys

As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces with retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs, as well as more than 330 retail fuel locations. Our five core retail food formats are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve — from our full service format to the convenience format, each tailored to satisfy the unique occasion-based food shopping needs of our customers.

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Spotlight

Sobeys

As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces with retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs, as well as more than 330 retail fuel locations. Our five core retail food formats are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve — from our full service format to the convenience format, each tailored to satisfy the unique occasion-based food shopping needs of our customers.

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