10 tips for creating amazing online retail customer experiences

BEN NIMMO | March 5, 2019

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If the Information Age is over, we're now living in an Experience Age where emotion drives behavior. If retail brands can be there instantly, effectively and meaningfully when customers need them most, those same brands can create amazing online experiences for customers and inspire positive emotions, influencing behavior at scale.By harnessing emotional connections with customers, retailers can make 2019 a success for them and, using these 10 tips, a positive experience for their customers: Ninety-four percent of companies across Europe agree customer experience is a key part of business strategy in 2019, according to research we carried out in late 2018, with larger organizations of 1,000-plus employees placing the most focus on customer experience next year. Against this backdrop, responding quickly to customer queries is no longer enough for a truly future-proof CX strategy.

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