Eagle Eye | December 09, 2021
Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger's new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform.
This innovative loyalty beta programme builds upon the success of Pret's Coffee Subscription scheme and utilises more of the features and capabilities of the AIR platform. Pret Perks is currently available to Pret Coffee Subscribers during this trial phase with aims to roll out further.
The Pret Perks scheme is the next step in Pret's digital omnichannel transformation, allowing customers to earn a star every time they purchase in shop, or use Click & Collect. Pret Coffee Subscribers will also earn a star for every month they renew their subscription or anytime they purchase a treat or meal. After earning 10 stars, customers will be able to choose a reward from a pre-assigned category. Customers can redeem their reward in shops up to 30 days after earning it. The more customers shop at Pret, the more the reward redemptions will be tailored to their preferences.
Eagle Eye's AIR platform manages the earning of stars and the mechanism for redeeming the stars for rewards. This is made possible by the integration between Eagle Eye's AIR platform and Pret's instore Oracle MICROS Simphony point of sale (POS) system.
We are excited to be supporting the evolution of Pret A Manger's digital journey. The success of Pret's award-winning coffee subscription service has provided the foundation for Pret Perks and we are proud that our AIR platform is part of the programme's digital infrastructure.
Tim Mason, Chief Executive of Eagle Eye
About Eagle Eye
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.
The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group.
About Pret A Manger
Pret A Manger opened in London in 1986. Pret's sandwiches, salads and wraps are freshly made each day in shop kitchens using quality ingredients. Any unsold food will be donated to local charities at the end of every day through The Pret foundation which works to help alleviate homelessness, poverty, and hunger. Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.
marketing-interactive | November 28, 2019
Retailer Metro is making a big push online this Black Friday. It has launched the Metro LazMall store on eCommerce platform Lazada Singapore and according to a press statement from Lazada, this is a “first-of-its-kind” partnership between a department store and eCommerce platform in Singapore. The partnership will feature the same Black Friday deals available in Metro’s offline retail stores at Paragon and Causeway Point, as well as its online platform Metro.com.sg. Lazada Singapore CEO James Chang said with this partnership, customers can now shop an entire department store catalog on Lazada. This, he says, is a testament of Lazada’s “efforts to provide a wide and quality assortment of products from fashion, beauty, household goods, toys and electronics to pet care, and home and living.”
marketing-interactive | October 20, 2019
There is immense potential for companies in Southeast Asia to build brand loyalty and growth as there is no dominant player in the eCommerce market, according to a new study titled “Riding the Digital Wave: Southeast Asia’s Discovery Generation” by Bain & Company and Facebook. The study, which surveyed 12,965 CEOs and venture capitalists across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, said that Southeast Asia’s savvy consumers shop-hop across 3.8 platforms on average before they make a purchase decision. Therefore, creating customer rewards through loyalty programmes emerges as an imperative.