10 Content Marketing Lessons to Learn from Creative E-Commerce Brands

DAVID TILE | January 4, 2019

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E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only one or two pages for their final conversions. However, one thing that still holds true is that content marketing is key for making your e-commerce pages more prominent and appealing. We’ve curated a list of information from professionals across the e-commerce world, that you can use to start improving your content right away. A lot of people make the mistake of thinking that they are an island, especially in e-commerce. It’s easy to fall into the trap of thinking that any other company out there is either competition or not relevant to you. However, this isn’t the case, and for companies just starting out, making a connection early on can be a key way to expand their audience.

Spotlight

NET-A-PORTER

NET-A-PORTER launched in June 2000 and has since established itself as the world’s premier online luxury fashion destination. A pioneer of innovation; NET-A-PORTER speaks to a global monthly audience of six million female luxury consumers, fans and followers via the weekly shoppable digital magazine THE EDIT, PORTER Magazine, the game-changing luxury fashion magazine that combines the intimacy of print with a state-of-the-art digital shopping experience. NET-A-PORTER is presented in the style of a fashion magazine.

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NETWORK WITH INDUSTRY LEADERS

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Spotlight

NET-A-PORTER

NET-A-PORTER launched in June 2000 and has since established itself as the world’s premier online luxury fashion destination. A pioneer of innovation; NET-A-PORTER speaks to a global monthly audience of six million female luxury consumers, fans and followers via the weekly shoppable digital magazine THE EDIT, PORTER Magazine, the game-changing luxury fashion magazine that combines the intimacy of print with a state-of-the-art digital shopping experience. NET-A-PORTER is presented in the style of a fashion magazine.

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